CMO Huddles

Huddlers in the News

A panel of Huddlers discuss the hottest B2B marketing topics, live!

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Tune in every Tuesday for bite-sized CMO wisdom from CMO Huddlers.

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The top podcast for B2B CMOs & other marketing-obsessed individuals.

Show Notes | Spotify | Apple

Read Q&As with the top B2B marketers today in Drew's Ad Age column. 

Ad Age

  • Bonus Huddle: Generative AI Tools

    June 16, 2023 11:41 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 349: Generative AI Tools for B2B Productivity

    This episode was brought to you by AI (with a healthy dose of human oversight, of course). 

    Descript. Otter. ChatGPT. These are just a few of the generative AI tools that are helping simplify the tedious and clear the way for bigger and better ideas in the marketing world, and that’s the focus of this conversation with Cathy McPhillips, Chief Growth Officer of Marketing AI Institute.

    Tune in to hear some really interesting use cases, like how she saved 18-20 hours of podcast production, how AI won in an A/B test for generating promotional copy, and how to keep up with the pace of AI. And if you like what you hear, check out the upcoming MAICON (Marketing AI Conference), July 26-28th, 2023 in Chicago.

    We have a discount code for CMO Huddles members. If you want it, let us know!  

    What You'll Learn

              • Tips for deploying gen AI tools 
              • Why you still need human oversight 
              • How to converse with AI 
              For full show notes and transcripts, visit https://renegade.com/podcast/

            • CMO Huddlers Discuss Aligning Marketing with the Business (LIVE)

              June 09, 2023 8:59 AM | Anonymous member (Administrator)

              Listen Here | From Renegade Marketers Unite, Episode 348: Beyond Pipeline: Aligning Marketing with the Business

              Navigating a potential spinoff of a mega-brand. Moving to enterprise. Going public. These are massive business initiatives where marketing can play a key role—and it’s up to the CMO to prove it.

              In this episode, three such CMOs share how they’ve cemented marketing’s seat at the table when it comes to propelling business forward (with impressive stats like 60% year-over-year growth and marketing bringing in 80% of the pipeline, for example).

              Tune in to hear the strategies and tactics behind these powerhouse CMOs:  

              What You'll Learn

                      • How to align marketing with the business  
                      • How to establish marketing as a strategic partner 
                      • Which metrics matter to non-marketers
                      For full show notes and transcripts, visit https://renegade.com/podcast/

                    • CMO Huddlers Discuss B2B Marketing Metrics (LIVE)

                      June 02, 2023 10:34 AM | Anonymous member (Administrator)

                      Listen Here | From Renegade Marketers Unite, Episode 347: Marketing Metrics That Move the Needle

                      Metrics, metrics, metrics. It’s the science of marketing that delivers budget approvals, board buy-in, and a formidable seat at the table. In this episode, we explore the B2B metrics that matter with three metrics-driven CMOs.    

                      Tune in to get all kinds of metrics insights, with wisdom from CMOs Kevin Sellers of Ping Identity, Deidre Hudson of Bloomfire (previously Payability), and Khalid El Khatib of Stack Overflow. 

                      What You'll Learn

                            • How 3 marketers approach measurement 
                            • The role marketing plays in customer retention 
                            • Metrics that move the needle
                            For full show notes and transcripts, visit https://renegade.com/podcast/

                          • CMO Huddlers Discuss B2B Customer Marketing (LIVE)

                            May 26, 2023 10:32 AM | Anonymous member (Administrator)

                            Listen Here | From Renegade Marketers Unite, Episode 346: From B2B Customers to B2B Advocates

                            Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more.  

                            Featuring CMO Huddlers: 

                            What You'll Learn

                                • Customer marketing tactics 
                                • How to facilitate customer advocacy/advisory groups 
                                • How to know when your customer marketing program isn’t working 

                                For full show notes and transcripts, visit https://renegade.com/podcast/ 

                              • Huddler James Stanton on Ad Age

                                May 19, 2023 2:53 PM | Anonymous member (Administrator)

                                Software company’s ‘microculture’ connects employees to brand strategy. 

                                Despite headlines about major layoffs in the tech world, retaining key staffers remains a top priority for chief marketing officers who recognize that they are only as effective as the team that supports them. With unemployment at its lowest level in 54 years, it’s also hard to recruit replacements quickly or cost-effectively. And with so much of the workforce virtual, it takes longer to acculturate and bond with new hires.

                                Among marketers prioritizing retention is James B. Stanton, VP of marketing for Empyrean, a human resources software provider. Stanton has built a microculture within marketing whose team members feel connected to Empyrean’s overall brand strategy: Build a better culture through benefits. “It’s not coincidental that Empyrean has enjoyed its two strongest years of growth as employees have aligned behind our purpose,” said Stanton.

                                Read the full Q&A on Ad Age: Engaging Remote Marketing Teams—How Common Goals and Collaboration Can Help Retain Talent

                                Listen to the Episode: Build Your Dream B2B Marketing Team

                              • Bonus Huddle: Let's Discuss ChatGPT for B2B Marketers

                                May 19, 2023 10:29 AM | Anonymous member (Administrator)

                                Listen Here | From Renegade Marketers Unite, Episode 345: Coaching ChatGPT: Pragmatic AI for B2B Marketers

                                B2B marketers: This is the ChatGPT episode you’ve been waiting for.

                                Get ready to save 5 hours a week and increase productivity with Nicole Leffer, your go-to AI consultant. Nicole joined a recent Bonus Huddle to share a myriad of pragmatic ways marketing teams can leverage generative AI, like training it to use your brand voice, transforming webinars into blog posts, and prompt crafting.

                                We also cover what Google thinks about the whole AI thing, why you need to fact check, and what to do about potential security concerns. Get this in your ears ASAP—AI is evolving fast and this is a train you don’t want to miss. 

                                What You'll Learn

                                  • How to train ChatGPT to use your voice 
                                  • How to craft prompts in AI 
                                  • How to use AI to save time and increase productivity  
                                  For full show notes and transcripts, visit https://renegade.com/podcast/ 

                                • CMO Huddlers Discuss B2B Sales Enablement (LIVE)

                                  May 12, 2023 10:24 AM | Anonymous member (Administrator)

                                  Listen Here | From Renegade Marketers Unite, Episode 344: Salient Sales Enablement Solutions

                                  How can CMOs better enable Sales teams? Can marketers create content that Sales will actually use? What is the meaning of life?

                                  These are just some of the questions we ponder in this episode of Renegade Marketers Unite, recorded while Drew was off the grid in the Galapagos. But how could we air an interview without our steadfast host, you ask?

                                  Enter Bill Caskey and Bryan Neale of the Advanced Selling Podcast, who bring their A-game as they enter the world of CMO Huddles, leading the conversation on Sales Enablement with three savvy CMO guests: Peter Finter of CyberGRX, Sara Larsen of Wolters Kluwer Health, and Carlos Carvajal of Q2.

                                  Tune in for a really fun episode, as Sales and Marketing worlds collide and seek common ground. Let’s get to it!

                                  What You'll Learn

                                  • What’s working in sales enablement for 3 CMOs
                                  • How to create content that sales will actually use
                                  • How to measure sales enablement
                                  For full show notes and transcripts, visit https://renegade.com/podcast/ 

                                • Bonus Huddle: Let's Discuss Career Management

                                  May 05, 2023 10:40 AM | Anonymous member (Administrator)

                                  Listen Here | From Renegade Marketers Unite, Episode 343: What B2B CMOs Need to Know About Career Management

                                  Searching for your next CMO gig? Need help educating your CEO and the board? Wondering how you can expand in your current role to set you up for the next one? 

                                  This episode with expert executive recruiter Erica Seidel has it all. Erica founded The Connective Good, a boutique recruiting firm that specializes in CMOs, and with over a decade of experience, she has one of the strongest reputations in the industry.

                                  Tune in to hear all the wisdom she shared with CMO Huddles in a recent Bonus Huddle—with practical takeaways and pithy insights and ensure a long, happy career.

                                  What You'll Learn

                                  • How to approach CMO interviews 
                                  • How to improve CEO and board relationships  
                                  • How to expand in your current role  
                                  For full show notes and transcripts, visit https://renegade.com/podcasts/ 

                                • CMO Huddlers Discuss B2B Sales Enablement Strategy

                                  April 28, 2023 10:37 AM | Anonymous member (Administrator)

                                  Listen Here | From Renegade Marketers Unite, Episode 342: Strategic B2B Sales Enablement: The 10,000 Foot View

                                  How are elite marketers helping Salespeople (and the prospective customer) make the buying journey fruitful (and not frustrating)? 

                                  We take a broad, strategic look at the question in this episode with experts Rebecca Stone, SVP Customer Solutions Marketing & CMO at Cisco Meraki, and Marni Carmichael, VP of Marketing at ImageSource. It’s full of strategic gems that B2B marketers can use to better support and align with their sales teams. 

                                  As you’ll learn, synergy between Sales and Marketing is about a synergy between consistency and spontaneity, brand and individual style, art and science. Tune in to get your Sales Enablement plan in tip-top shape for 2023. 

                                  What You'll Learn

                                  • What’s working in sales enablement (and what’s not) 
                                  • How to align marketing and sales plays
                                  • How to scale customization and personalization 
                                  For full show notes and transcripts, visit https://renegade.com/podcasts/ 

                                • Bonus Huddle: Let's Discuss KPIs in a Downturn

                                  April 21, 2023 12:00 PM | Anonymous member (Administrator)

                                  Listen Here | From Renegade Marketers Unite, Episode 341: Evolving the CMO Dashboard with Forrester

                                  The economy is turbulent and marketing budgets are down. But growth goals are up… What’s a marketer to do?! Listen to this episode with Forrester’s VP and Principal Analyst Ross Graber. 

                                  He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. Tune in to learn why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, what the idea marketing dashboard should look like, and a whole lot more.

                                  What You’ll Learn  

                                  • What KPIs matter most during a downturn 
                                  • How to measure efficiency 
                                  • What’s on an evolved B2B CMO dashboard 

                                  For full show notes and transcripts, visit https://renegade.com/podcasts/ 


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