Huddlers in the News

Listen Here | From Renegade Marketers Unite, Episode 381: Radical Candor: The CMO’s Guide to Fearless Feedback

At the heart of transformative leadership lies a powerful concept: Radical Candor. It's the art of caring personally and challenging directly, a philosophy Kim Scott crafted to help others achieve results collaboratively that you could never achieve alone.

For B2B CMOs, adopting Radical Candor can be a game-changer. In this episode, Kim Scott herself applies the principles of Radical Candor to the unique challenges of the CMO role. Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness.

Captured live in front of a CMO audience, this session is part of CMO Huddles’ ongoing Career Huddle Book Club series spotlighting thought leaders and authors who are reshaping the world of business.

Interested in being part of the conversation? To join a future Career Huddle or to suggest an author whose ideas could ignite the next discussion, reach out to us at support@cmohuddles.com. Your seat at the table awaits.

What You’ll Learn 

• How to solicit and give great feedback  
• How radical candor can increase productivity
• How to talk to your boss, your peers, and your teams

Listen Here | From Renegade Marketers Unite, Episode 379: Pipeline Playbook Peak Performance

Ready, set, drive pipeline! 

That’s the battle cry for B2B CMOs, where driving growth from day one is a given—and consistently delivering on that promise is non-negotiable. This episode zooms in on the tactical prowess of three CMOs who have turned pipeline playbooks into a science.

Tune in to hear wisdom from proven pros: Kathie Johnson of Sitecore, Joshua Leatherman of Service Express, and Gary Sevounts of Malwarebytes. They’ll delve into the critical assessment of a company’s current state and how to craft dynamic pipeline playbooks that not only meet targets but exceed them.

Expect to walk away with a playbook of your own, filled with actionable tactics and hard-earned wisdom. Are you ready to escalate your pipeline strategy? Get this conversation in your ear buds! 

What You’ll Learn 

• How 3 CMOs design their pipeline playbooks  
• Real world plays that work
• How to define targets, opportunity stages, ++

Listen Here | From Renegade Marketers Unite, Episode 374: ABM on the Cheap

Low budget and high ROI expectations? No problem. This episode of Renegade Marketers Unite is all about how B2B CMOs are building, optimizing, and tracking ABM programs with low-to-no budget.  

Tune in as Julie Kaplan of CareMetx, Olga Noha of SplitMetrics, and Julie Feller of U.S. Legal Support share their top tips for setting up an ABM program that maximizes results without maxing out your team. We’ll cover how to find your target audience, how to align with Sales, the must-haves of a successful ABM program, and a whole lot more. Tune in!   

(P.S. We had a surprise guest—ABX expert, Jon Russo!) 

What You’ll Learn

• How 3 CMOs run ABM programs with low to no budget 
• How to track against ABM goals 
• ABM program must-haves 

Listen Here | From Renegade Marketers Unite, Episode 372: Unbottling Versatile AI Use Cases

What are you using AI for? According to CMO AI advisor Nicole Leffer, that’s the wrong question to ask. Instead, CMOs should be asking, “What are we not using AI for, and how can we?”  

Nicole is CMO Huddles’ favorite GenAI genie. She returned to a recent CMO Huddles Bonus Huddle to share a wide range of use cases for GenAI, from copywriting to image generation, from landing page analysis to strategic insights.  

This is an episode dedicated to optimizing your team’s time and your strategic initiatives. Don’t miss it!   

What You’ll Learn

• New developments: Using AI for copywriting 
• How to use AI for graphic creation, website analysis, interview prep 
• How to train your team on AI