Huddlers in the News

Listen Here | From Renegade Marketers Unite, Episode 366: How B2B CMOs Fill Their Funnels

In this episode, three seasoned CMOs delve into their techniques for nourishing the top of their funnels and the nuances of lead assessment and qualification. Discover the power of impactful content and learn the triggers that send a qualified lead to Sales.

Tune in to hear from our special guests Jeff Morgan of Elements, Andrés Roselló of Cognex, and Kevin Briody of Edmentum.

What You’ll Learn

• How 3 CMOs feed top-of-funnel (and what’s working) 
• How to assess and qualify potential prospects 
• When Sales should step in

For full show notes and transcripts, visit https://renegade.com/podcast/

Listen Here | From Renegade Marketers Unite, Episode 365: Human vs. AI: Surprising Content Test Results

10 weeks. 60 blog posts. 3 authorship sources: Humans, AI, and Hybrid.

These were the conditions put to the test in a quest to answer the age-old question: Who writes better, humans or AI?

To hear the results, tune in to this interview with Michael Brenner and his team at Marketing Insider Group, who ran this test in partnership with Renegade.com and CMO Huddles. There was a clear winner in terms of site traffic and rankings (Humans! cough, cough), but also undeniable evidence that hybrid is the way of the future.

On top of exploring the test results, we also cover whether AI will replace SDRs, copyright and plagiarism concerns, and more. Don’t miss it!

What You’ll Learn

• Who writes better content: Humans, Bots, or Hybrid
• The methodology behind the report
• The future of AI and content creation

For full show notes and transcripts, visit https://renegade.com/podcast/

Listen Here | From Renegade Marketers Unite, Episode 364: Ace the Interview: B2B CMO Edition

“Tell me about yourself.” This vague, clichéd interview question can be answered in a lot of different ways. Executive coach Jacob Warwick is here to tell you the best way, especially if you’re looking to land your next CMO role.

In this riveting CMO Huddles Career Huddle replay, Jacob shares his top interviewing tips and tricks, like how to be assertive, why you should lean into your competition, and how to approach compensation conversations. For those eyeing the CMO chair – a position known for its fleeting tenure – this episode is essential listening. Immerse yourself and gear up for success!

What You’ll Learn  

• How to align your skills with the goals of the org
• The top mistakes made in executive interviews
• How to approach the compensation question

For full show notes and transcripts, visit https://renegade.com/podcast/

Listen Here | From Renegade Marketers Unite, Episode 363: MarTech Meets AI: Integration Insights

AI has become the secret weapon for many marketing teams. In the MarTech world, this goes one step further: many MarTech CMOs are not only embracing AI but pioneering its integration.

Three such CMOs are Adriana Gil Miner of Iterable, Christopher Willis of Acrolinx, and Andrew Bennett of Smartsheet. In this episode, we bring them together so they can share how they’re marketing the AI that’s making their respective products that much more powerful. Tune in to deep dive into their strategies for rising above the AI buzz, leveraging PR, community engagement, word-of-mouth campaigns, and the myriad ways their teams are harnessing AI.

All three have led impressive strategic initiatives at their respective orgs, and in this conversation, they share the behind the scenes work that it takes to get there. Tune in to as they share how to navigate corporate dynamics, win over the skeptics, and get consensus for the big ideas that will move the needle.

What You’ll Learn  

• How 3 CMOs are augmenting their products with AI
• How to cut through the noise when marketing AI
• How marketing teams are using AI

For full show notes and transcripts, visit https://renegade.com/podcast/

Listen Here | From Renegade Marketers Unite, Episode 362: From Pitch to Practice: Getting Organizational Buy-In for Strategic Initiatives

All aboard! If you want to bring any strategic vision to fruition, you need to bring everyone along with you—from the CEO, to the executive team, to employees throughout the org. That’s what we explore in today’s episode with CMOs Melanie Marcus of Surescripts, Grant Johnson of Billtrust, and Lauren Boyman of KPMG US.

All three have led impressive strategic initiatives at their respective orgs, and in this conversation, they share the behind the scenes work that it takes to get there. Tune in to as they share how to navigate corporate dynamics, win over the skeptics, and get consensus for the big ideas that will move the needle.

What You’ll Learn  

• How 3 CMOs led large strategic initiatives
• How to get buy-in from the C-Suite and the board
• How to get employees excited about your brand’s new direction

For full show notes and transcripts, visit https://renegade.com/podcast/

Here’s a little secret: This Drew-on-Drew episode was not entirely human-made. We did have two real Drews, yes, and our production crew surely played a role throughout the entire, multi-step podcast-making process. But we made all of it a little easier with transcription bots, AI content generators, and AI video editors.

And that’s the theme of this episode. Generative AI is here to help make processes a little bit easier for B2B marketers. To help sort through content for a first draft, to create at a higher capacity, to save you time so you can dedicate more of it to high-level strategy.  

Tune in to hear from Drew how B2B marketers are using AI now, how it’s evolving, and what great thought leaders like Forrester and McKinsey are saying about future of AI. Plus, Drew shares a list of his top AI thought leaders and conferences. Check it out!    

What You’ll Learn 

• How B2B CMOs are using AI for content and design  
• Exciting future uses of AI 
• Who to follow to keep up with AI  

A full funnel doesn’t always = revenue. B2B marketers know this, and CMOs are really feeling it as marketing budgets are growingly contingent on dwindling lead funnels. But there’s hope—what if the line from prospect to lifetime customer might be as simple as I-C-P?

The Ideal Customer Profile helps B2B businesses determine truly qualified leads, those who are most likely to pay for your product or service, get the most value of it, and remain a loyal customer in the long term.

In this episode, three powerhouse CMOs share how they identified their ICPs and mastered the art of refining and sharpening them. Through the lens of their experiences, we’ll delve into the intricate process of zeroing in on those pivotal targets that can transform a company’s trajectory.

Tune in to snag all the wisdom from Kaycee Kalpin of Premier, Janet Jaiswal of Cloudbeds, and Jan Deahl of Drake Star.

What You’ll Learn 

• How 3 CMOs have identified & narrowed their ICP 
• How to manage & market multiple ICPs 
• How to use data to further refine your targeting efforts