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  • November 25, 2022 10:09 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 320: B2B Brand Strategy Lessons for 2023

    What should the coolest, most CATS-est of marketers be thinking about for 2023? (CATS standing for courageous, artful, thoughtful, and scientific). Tune into this episode with Drew as he reflects on some of the standout lessons of 2022 when it comes to building an unbeatable B2B brand strategy.  

    For full show notes and transcripts, visit https://renegade.com/podcasts/ 


  • November 18, 2022 10:03 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 319: B2B Brands: Cut Those Cognitive Calories!

    “This is a critical thing about a powerful brand: It requires very few cognitive calories from their audience to remember it.”

    The idea of “cognitive calories” resonated deeply with the CMOs attending the CMO Huddles Bonus Huddle (re: private Q&A) with Lindsay Pedersen, brand strategist and author of Forging an Ironclad Brand. In this episode, tune in to hear all of Lindsay’s illuminating insights into what it takes to create a truly sharp, memorable, and resonant B2B brand. It’s not to be missed. Tune in!

    For full show notes and transcripts, visit https://renegade.com/podcasts/ 


  • November 11, 2022 11:07 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 318: Branding in the B2B Big-League

    There’s a lot to be learned from the enterprise brand. 

    They’ve reached a status that many strive for, and it’s pretty clear from today’s episode that an emphasis on brand and an eye on the future are the reasons why. Tune in to hear from Rebecca Stone of Cisco Meraki and Peeyush Dubey of TheMathCompany (he was at LTI at the time of this interview) about why to go big on brand, as well as how these mega-brands are looking at things like CSR, Web 3.0, the metaverse, and more!

    For full show notes and transcripts, visit https://renegade.com/podcasts/ 


  • November 07, 2022 11:19 AM | Anonymous member (Administrator)

    Leading a marketing department is never easy, but 2022 brought with it a host of unique challenges that made things especially difficult. The return to live events following the onset of COVID, the Great Migration of experienced employees to new roles, budget issues tied to a struggling global supply chain, and signs of a recession are just a few of the characteristics that forced many marketers to be magicians in the past year.


    But, through a blend of creativity, acumen, and veritable marketing superpowers, some CMOs were able to not just survive, but thrive. In this eBook, we take a look at the top 101 B2B Marketers of 2022 who were able to stand tall and succeed despite the odds—take a look!


  • October 28, 2022 1:26 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 316: B2B Marketing Mix-ology

    Allocating your marketing budget but don’t know where to start? 

    Begin with the end in mind. That’s where we start in today’s episode with Mary Leigh Mackie of AvePointSue Holub of OnSolve, and Suzanne Reed of LBMC, three marketing mix masters with tons of hard-earned wisdom about how to spend money wisely with a limited budget. 

    Tune in to hear each CMOs approach to their marketing mix, working backwards from who they target to how they spend to how they adjust their marketing mix along the way. This is both a timeless and a timely episode—don’t miss it!   

    For full show notes and transcripts, visit https://renegade.com/podcasts/ 


  • October 21, 2022 10:14 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 315: Brent Adamson Unlocks Customer Confidence

    We couldn’t quit Brent Adamson even if we wanted to. Yep, he’s back for his 5th appearance on Renegade Marketers Unite! One of the premier sales thinkers of today, Brent recently joined a CMO Huddles Bonus Huddle to discuss how to sell in the context of a will-it or won’t-it-happen recession.

    Regardless of whether or not the downturn will become a reality, this episode is a lesson in staying a few steps ahead of your customers—how to demonstrate real value that brings decision makers together and overcomes buyer trepidation. He also shares advice for B2B CMOs facing budget cuts but not outcome cuts—don’t’ sleep on this one!

    For full show notes and transcripts, visit https://renegade.com/podcasts/ 


  • October 07, 2022 10:36 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 313: B2B Culture Wins Every Time

    When a CMO says, “We’ve been winning business lately because of our culture…” That’s a mic drop moment.  

    Tune in to this episode of Renegade Marketers Unite to hear from 3 CMOs who know the true value of great employee cultures, from companies with remarkable growth and some impressive stats, like a 94% retention rate for one and 96% C-Sat for another.  

    Learn how to codify brand values, bring them to life across the organization, and more from the super stars of this show: CMOs Mandy Dhaliwal of NutanixBhaskar Roy of Workato, and Julie Kaplan of CareMetx. 

    For full show notes and transcripts, visit https://renegade.com/podcasts/ 


  • October 07, 2022 10:36 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 312: Make Time to Save Time: A CMO Guide to Productivity 

    What’s a CMO’s number one adversary? Time. 

    In a role with such a wide purview and high expectations, there are a limited number of hours to get it all done. Enter Kory Kogon, VP of Global Field Development at FranklinCovey and author of The 5 Choices: The Path to Extraordinary Productivity 

    Kory recently joined a CMO Huddles Bonus Huddle (re: a private Q&A) to share the 5 most important choices anyone makes during the day and change bad, time-sucking habits in order to be less busy, more productive, and healthier all around. Don’t miss it!  

    For full show notes and transcripts, visit https://renegade.com/podcasts/ 

  • September 23, 2022 12:14 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 311: B2B Marketers Overcoming The Great Resignation

    The Great Resignation, The Great Renegotiation, The Great Reshuffle… whatever you want to call it, recruiting challenges are alive and well in the B2B world. That’s why we brought in 3 savvy, inspiring CMOs to share their approaches to attracting talent via Great Cultures, Great Experiences, and Great Brands… all while the world adjusts to a new hybrid reality. Don’t miss this one, featuring:   

    For full show notes and transcripts, visit https://renegade.com/podcasts/ 

  • September 16, 2022 10:14 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 310: Two Drews Get Recession-Proofed!

    The jury’s still out on the pending recession and whether it’ll happen or not. But a month’s worth of CMO Huddles discussions about how to prepare for a downturn has yielded a wealth of best practices that you should be keen to put in place no matter what the future holds.  

    In this Drew-on-Drew episode, the Drews explore 4 buckets of recession preparedness: Essentialness, Insulation, Operation, and Internal. In each bucket, there’s a lot to consider, like how important it is to ramp up your customer marketing efforts, how to tie marketing activities to revenue, how to balance staff and programs in the face of budget cuts, and more.  

    If you’d like to see where your business might be lacking in particular, take a spin in this special Recession Preparedness Calculator, developed with the help of the fabulous team at Outgrow.co. 

    For full show notes and transcripts, visit https://renegade.com/podcasts/ 


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