Listen Here | From Renegade Thinkers Unite, Episode 72: Best Strategies to Improve Your Marketing Technology Stack
In this second installation of Drew’s interview with Eric Eden, CMO of Receipt Bank, they discuss additional strategies to improve your marketing technology stack. Be sure to listen to Part 1 of this conversation on episode 71 of Renegade Thinkers Unite.
You have to have the right technology stack in place in order to be effective in today’s B2B marketing environment. After securing a budget and receiving buy-in from company leadership teams, selecting the right pieces to add to your stack is the next big step.
There are countless programs and applications available, but CMOs must avoid getting caught up in the newest, shiniest options on the market. By identifying your organization’s marketing and revenue goals you can then decide which programs will help you achieve those goals. Hiring the right staff and giving them the right training will ensure these pieces will positively impact your marketing efforts, which will drive leads to your sales team.
For full show notes and transcripts, visit https://renegade.com/podcasts/