Listen Here | From Renegade Thinkers Unite, Episode 31: B2B Marketing Success Starts with Internal Alignment
If one phrase could be used to describe the philosophy of marketing in 2017, it would be “customers come first.” Gone are the days of product pushing as a surefire advertising strategy. Consumers want to find solutions to the problems they encounter. Marketers have to address those needs from first contact to have a shot at a sale. And really, that’s how it should be—marketing brands as answers and showing that there are people behind the brand who care about the consumer.
Kofax CMO Grant Johnson is leading the way in putting the customer first. His team speaks its clients’ language, delivering an authentic persona at every buying stage.
Tune in to part one of Grant Johnson’s interview with Renegade Thinkers Unite host Drew Neisser, and Bill Carmody, entrepreneur and Inc. magazine author.
For full show notes and transcripts, visit https://renegade.com/podcasts/