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CMO Huddler Patti Newcomer-Small on Renegade Thinkers Unite

May 14, 2017 8:19 AM | Anonymous member (Administrator)

Listen Here | From Renegade Thinkers Unite, Episode 18: Engaged Employees Beget Better Marketing

When you think about how companies motivate employees, you’ll likely think of human resources first. This wasn’t the case for Patti Newcomer-Small, Vice President of Marketing at Intuit. After she returned to the financial software company following a hiatus, Newcomer-Small realized that it was her responsibility to improve the lives of her employees if she wanted to increase company productivity. To empower her team to perform at optimal levels, she would need to invest time and energy into promoting employee engagement. 

Now, you might think that employee engagement simply means satisfaction with the company. Not so. When Newcomer-Small looked at metrics for Intuit’s employee engagement, she instead focused more on retention: Would the employee stay with the company even if they received a better offer from someone else?

Since her return to Intuit, Newcomer-Small significantly increased employee engagement—and thereby reduced turnover—which she described as one of her proudest accomplishments. So, if you’re wondering how you can do the same for your own company, you’ve found the right podcast! In this week’s episode, Newcomer-Small shared several principles that marketing leaders need to abide by to truly engage and empower their employees, ultimately translating that positivity into productivity. Check it out! 

For full show notes and transcripts, visit https://renegade.com/podcasts/

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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