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CMO Huddlers Discuss B2B Partnership Marketing (LIVE)

August 06, 2021 5:51 AM | Anonymous member (Administrator)

Listen Here | From Renegade Thinkers Unite, Episode 251: B2B Partnership Marketing for the Win! 

If there’s no partnership experience (PX) function in your organization yet, it’s high time you made one. As this episode’s all-star CMO guests can avow, a well-built and well-maintained partner ecosystem can do a lot for any B2B brand. Not only can it accelerate brand awareness and trust in the market, but a well-run partner marketing program can also directly and exponentially impact both pipeline and revenue.

In this episode, learn why partnership marketing needs to be taken seriously, with real-world examples to prove it and a slew of incredible insights into both growing and sustaining a powerful partner program from CMOs Denise Vu Broady of AppianMichael Welts of Wasabi, and Melissa Sargeant of Litmus.

For full show notes and transcripts, visit https://renegade.com/podcasts/

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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