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CMO Huddler Cary Bainbridge on Renegade Marketers Unite

October 08, 2021 12:49 PM | Anonymous member (Administrator)

Listen Here | From Renegade Marketers Unite, Episode 261: How to Serve Your B2B Customers When They Need You

Of the B2B brands that became essential post-COVID, ABM Industries sweeps up. Literally. No, this isn’t a show about Account-Based Marketing per se; it’s about a facility services company that stepped up during a time of need to ensure that employees, customers, and customers’ customers were safe.

Tune in to this fascinating interview with ABM CMO Cary Bainbridge, where she shares how the company relied on the experts and adapted in real-time to help customers through a time of need. This is a lesson in pivoting under pressure, with great insights for marketers into co-branding, developing essential services, and more.

For full show notes and transcripts, visit https://renegade.com/podcasts/

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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