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Bonus Huddle: Let's Discuss B2B Marketing Attribution

April 15, 2022 11:45 AM | Anonymous member (Administrator)

Listen Here | From Renegade Marketers Unite, Episode 288: Forrester’s Ross Graber on Perfecting the CMO Dashboard 

CMOs and marketing metric fiends–this is the episode for you.

Forrester VP and Principal Analyst Ross Graber joins us on this “Bonus Huddle” episode to enlighten us on which metrics should be on every CMO dashboard–and which should be left off. He shares formulas for calculating important metrics like marketing revenue lift, how to turn seemingly flimsy marketing concepts like “value add” into a solid metric, and how CMOs can set proper expectations for their CEOs.

For full show notes and transcripts, visit https://renegade.com/podcasts/

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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