• Home
  • News
  • CMO Huddlers Discuss B2B Rebranding (LIVE)

CMO Huddlers Discuss B2B Rebranding (LIVE)

August 12, 2022 10:29 AM | Anonymous member (Administrator)

Listen Here | From Renegade Marketers Unite, Episode 305: B2B Rebranding: Tips and Tricks

There are many different reasons to rebrand, but if it’s just to change the logo and colors to “freshen things up,” that’s not it. A rebrand has to be more a coat of paint on an old barn, and while we talk a lot about that here on Renegade Marketers Unite, this episode brings three different 3 rebranding stories to the forefront.

Tune in to learn about three different B2B rebrands from CMOs Heather Salerno of AppcastMarshall Poindexter of OpenEye Scientific, and Gabi Zijderveld of Smart Eye. They share all kinds of goodies, like how to get buy-in for rebranding efforts, how to work with agency partners, how much to budget for a rebrand, and more. Don’t miss it! 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

Powered by Wild Apricot Membership Software