Listen Here | From Renegade Marketers Unite, Episode 316: B2B Marketing Mix-ology
Allocating your marketing budget but don’t know where to start?
Begin with the end in mind. That’s where we start in today’s episode with Mary Leigh Mackie of AvePoint, Sue Holub of OnSolve, and Suzanne Reed of LBMC, three marketing mix masters with tons of hard-earned wisdom about how to spend money wisely with a limited budget.
Tune in to hear each CMOs approach to their marketing mix, working backwards from who they target to how they spend to how they adjust their marketing mix along the way. This is both a timeless and a timely episode—don’t miss it!
For full show notes and transcripts, visit https://renegade.com/podcasts/