Listen Here | From Renegade Marketers Unite, Episode 326: Taking a Stand as a B2B Brand
Should B2B brands commit to ESG initiatives?
This question is one that’s debated in both public forums and behind closed C-Suite boards, and it’s one that we tackle in this episode featuring Joe Cohen, the Chief Marketing and Communications Officer at AXIS. Tune in as we discuss the why AXIS has leaned into commitment to ESG, how to do it right, and what amazing things might happen if you do.
What You’ll Learn in This Episode
For full show notes and transcripts, visit https://renegade.com/podcasts/
- How AXIS has committed to ESG
- Why B2B brands shouldn’t be afraid to take a stand
- When and why a brand should take a stand