CMO Huddlers Discuss Product-Led Growth (LIVE)

January 27, 2023 6:20 PM | Anonymous member (Administrator)

Listen Here | From Renegade Marketers Unite, Episode 329: Pump Up the Product-Led Growth! 

To the extent that you can create a self-guided buying experience, the happier your customers and potential customers will be. That’s one of the big ideas that drive Product-Led Growth (PLG for short), the topic we cover in this episode featuring CMOs Michael Callahan of Acronis and Allyson Havener of TrustRadius  

Michael and Allyson’s insights into marketing’s role in driving PLG are a must-listen for marketers no matter who you work for and how you go to market. Tune in to learn how to optimize your PLG efforts to nurture prospects, drive adoption and upsell, and bring your B2B organization to new heights! 

What You’ll Learn  

  • How to get product led growth right 
  • How to nurture PLG prospects and drive upsell/adoption  
  • Why self-serve products still need marketing 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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