Listen Here | From Renegade Marketers Unite, Episode 333: The B2B Customer Event Episode
What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck.
Tune in for an insight-packed episode—we explore everything from event planning and promotion to being a stellar host to post-event follow-up with a customer obsessed CMO panel: Shirley Macbeth of Forrester, Olga Noha of SplitMetrics, and Marca Armstrong of Passport.
Speaking of customer events, CMO Huddles is a proud community partner with Forrester’s 2023 B2B Summit, in-person in Austin, Texas from June 4-7th, with expert keynotes, specially curated breakouts, a live band (Nathaniel Rateliff & the Night Sweats!), and a whole lot more. Huddlers will get a special discounted rate, with access to exclusive networking opportunities, VIP status, and more.
What You’ll Learn
- How to market B2B customer events
- The important role CMOs play at events
- How partnerships can enhance events
For full show notes and transcripts, visit https://renegade.com/podcasts/