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CMO Huddlers Discuss Customer Event Marketing (LIVE)

February 24, 2023 7:59 AM | Anonymous member (Administrator)

Listen Here | From Renegade Marketers Unite, Episode 333: The B2B Customer Event Episode

What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck. 

Tune in for an insight-packed episode—we explore everything from event planning and promotion to being a stellar host to post-event follow-up with a customer obsessed CMO panel: Shirley Macbeth of ForresterOlga Noha of SplitMetrics, and Marca Armstrong of Passport.

Speaking of customer events, CMO Huddles is a proud community partner with Forrester’s 2023 B2B Summit, in-person in Austin, Texas from June 4-7th, with expert keynotes, specially curated breakouts, a live band (Nathaniel Rateliff & the Night Sweats!), and a whole lot more. Huddlers will get a special discounted rate, with access to exclusive networking opportunities, VIP status, and more. 

What You’ll Learn  

  • How to market B2B customer events 
  • The important role CMOs play at events 
  • How partnerships can enhance events 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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