Whether or not we’re in a recession, many B2B marketers are acting like we are. Budget and staff reductions are in the headlines daily, particularly for tech companies. Seeing shades of 2008, CMOs are hunkering down, trying to do more with less.
Joshua Leatherman, CMO of Service Express—a data center company with double-digit growth for most of his 11 years—says it’s critical for companies to prepare employees on how to navigate a recession, employ a predictive revenue model and focus on authentic voices of the customers in marketing.
Service Express goes deep on strategies that build value for the business
Read the full Q&A on Ad Age: Marketing in a Recession - How CMOs Can Manage Spending Without Harming The Brand
Listen to the Episode: Recession Proof Your B2B Marketing