Ask chief marketing officers about their top challenges, and they’re likely to include recruiting affordable talent. Even for lateral moves, employees are being lured by massive salary increases, and candidates who have already accepted jobs have walked away in favor of a higher offer.
To address this chaos, David Kirven, CMO of data management platform Reltio, has made employee retention a top priority. His efforts include involving employees in Reltio’s repositioning initiative, making brand values part of every meeting, recharge days and weekly coffee chats with the CEO. Kirven also offers recruits “step-up” roles—versus lateral positions—and supports those new employees with mentors.
Reltio CMO on recharge days, coffees with the CEO and mentors for new employees
Read the full Q&A on Ad Age: Employee Retention—How a Data Company Is Responding to the ‘Great Resignation'
Listen to the Episode: Recruit, Retain, Rejoice: Upping Employee Experience