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Huddler Paige O'Neill on Ad Age

April 08, 2022 10:21 AM | Anonymous member (Administrator)

For Sitecore CMO Paige O’Neill, the arrival of a new CEO, the acquisition of four companies and a near doubling of the employee base in just 18 months meant one thing: It was time for the customer experience management company to rebrand.

“With all the change, rapid expansion of our product portfolio, and new team members, it seemed like the right time to check in on our brand purpose and refresh our brand identity,” O’Neill said.

Sitecore project was shaped by customers’ desire to stand out digitally

Read the full Q&A on Ad Age: How Rebrand Followed Rapid Growth for Customer Experience Management Company

Listen to the Episode: B2B Virtual Events Done Better | Interview Questions that Build Better Marketing Teams | Advice for CMOs in Their First 100 Days

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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