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Huddler Michelle (BB) Boockoff-Bajdek on Ad Age

August 11, 2020 11:00 AM | Anonymous member (Administrator)

The absence of physical events in 2020 created a void for B2B marketers, many of whom rely on them for up to 80 percent of their leads. Marketers also count on events to educate, celebrate and entertain customers, partners and employees. Budgets are lavish, and hard-core digital marketers including Adobe’s Ann Lewnes praise their effectiveness. It wasn’t a surprise when big brands, including Adobe and IBM, staged virtual events in April.

While the brands benefited from early-mover advantage in terms of attendance, the overall experience could not compare with their stellar physical events. Looking to do better, the CMO of Skillsoft, the learning management system software and content producer, used design thinking to reimagine a virtual event experience from the ground up.

Skillsoft CMO discusses interactive keynotes, case studies and courses across four continents. 

Read the full Q&A on Ad Age: How a Learning Tech Company Reimagined Its Global, 24-Hour Virtual Event

Listen to the Episode: Raising the Bar with Virtual Events

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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