Bonus Huddle: Let's Discuss KPIs in a Downturn

April 21, 2023 12:00 PM | Anonymous member (Administrator)

Listen Here | From Renegade Marketers Unite, Episode 341: Evolving the CMO Dashboard with Forrester

The economy is turbulent and marketing budgets are down. But growth goals are up… What’s a marketer to do?! Listen to this episode with Forrester’s VP and Principal Analyst Ross Graber. 

He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. Tune in to learn why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, what the idea marketing dashboard should look like, and a whole lot more.

What You’ll Learn  

  • What KPIs matter most during a downturn 
  • How to measure efficiency 
  • What’s on an evolved B2B CMO dashboard 

For full show notes and transcripts, visit 

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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