CMO Huddles

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A panel of Huddlers discuss the hottest B2B marketing topics, live!

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Tune in every Tuesday for bite-sized CMO wisdom from CMO Huddlers.

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The top podcast for B2B CMOs & other marketing-obsessed individuals.

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Read Q&As with the top B2B marketers today in Drew's Ad Age column. 

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  • February 23, 2024 2:48 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 385: Speed Sells: The Crucial Role of Time in Customer Satisfaction

    Two out of three customers say that speed is as important as price—making it an essential ingredient of brand success.

    That’s why it’s time for CMOs to harness responsiveness as a distinct competitive advantage. In this episode, Jay Baer provides a blueprint for how to get there, detailing 6 time-busting strategies shared in his book, “The Time to Win.”

    From auditing your current responsiveness to baking in a “fast pass,” prepare to transform customer interactions into swift, memorable experiences that promote loyalty and positive word-of-mouth.

    Don't miss out on these game-changing insights that could set the pace for your company's future!

    What You’ll Learn 

    • Why time is a key differentiator  
    • 6 ways to be a more responsive organization
    • How to apply Jay’s “need for speed” framework
    For full show notes and transcripts, visit
  • February 16, 2024 12:25 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 384: Flex Your Global Marketing Muscles

    Expanding into new markets can bring incredible growth opportunities for B2B brands. But how can marketers navigate the complexities of cultural nuances to build successful global marketing strategies?

    Spoiler alert: It’s not easy tying together a global marketing model under different time zones, budgets, languages, cultures, and different sets of resources. A CMO undergoing such an endeavor can’t be afraid to get their hands dirty and iterate as you grow.

    In this episode, three such seasoned CMOs share the strategies and best practices that drive success in global markets. Tune in as we explore the power of community building, how to coordinate across borders, and how local experiments can be transformed into global wins.

    Our Panel

    What You’ll Learn

    • How to expand your marketing globally
    • How to merge local campaigns with the overall brand   
    • How to coordinate an international team
    For full show notes and transcripts, visit

  • February 09, 2024 11:41 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 383: Rethinking B2B Marketing: The Compelling Case for Brand

    Let us briefly introduce you to the 95/5 Rule: 95% of your market isn’t ready to buy today. 5% is.

    With such a significant chunk of future buyers not in-market at any given point in time, why are CMOs under so much pressure to generate leads? In this fascinating episode with Peter Weinberg of LinkedIn’s’ B2B Institute, he breaks down the key arguments you can use to remind your CEO and CFO why brand building is essential to long-term growth.

    Based on B2B Institute’s groundbreaking insights, we don’t just explore the WHY of B2B success, but the HOW. It’s time for B2B brands to get weird, to update their media spend strategy, and to home in on the rational sales pitch.

    This episode was recorded in front of a live audience as part of CMO Huddles’ Bonus Huddle series. If you’re interested in learning more, check out

    What You’ll Learn 

    • Why brand building is so important  
    • Why it’s time to get weird with B2B creative
    • Media distribution strategy tips
    For full show notes and transcripts, visit

  • February 02, 2024 11:59 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 382: Leadership Strategies in Turbulent Times

    When economic pressures hit, the pressure on CMOs intensifies. The decisions you make as CMO can significantly impact your marketing team’s ability to weather the storm and come out stronger on the other side. But fear not!

    In this episode, we'll be speaking with three bright minds and marketing leaders who have successfully navigated through storms: CMOs Marca Armstrong of Sensera Systems, Katrina Klier of Sage Strategy Group, and Gabi Zijderveld of Smart Eye.

    Tune in explore how to captain your team when external factors are pushing in, how to be nimble when the unexpected happens, and how to get ahead of employee burnout while inspiring productivity. We're about to gain some serious altitude in our conversation today, so fasten your seat belts and get ready for a ride filled with insights!

    What You’ll Learn 

    • The key steps in helping employees adapt in turbulent times   
    • How to get ahead of employee burnout
    • How to maintain a good work/life balance

    For full show notes and transcripts, visit

  • January 26, 2024 2:13 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 381: Radical Candor: The CMO’s Guide to Fearless Feedback

    At the heart of transformative leadership lies a powerful concept: Radical Candor. It's the art of caring personally and challenging directly, a philosophy Kim Scott crafted to help others achieve results collaboratively that you could never achieve alone.

    For B2B CMOs, adopting Radical Candor can be a game-changer. In this episode, Kim Scott herself applies the principles of Radical Candor to the unique challenges of the CMO role. Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness.

    Captured live in front of a CMO audience, this session is part of CMO Huddles’ ongoing Career Huddle Book Club series spotlighting thought leaders and authors who are reshaping the world of business.

    Interested in being part of the conversation? To join a future Career Huddle or to suggest an author whose ideas could ignite the next discussion, reach out to us at Your seat at the table awaits.

    What You’ll Learn 

    • How to solicit and give great feedback  
    • How radical candor can increase productivity
    • How to talk to your boss, your peers, and your teams
    For full show notes and transcripts, visit
  • January 12, 2024 12:05 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 379: Pipeline Playbook Peak Performance

    Ready, set, drive pipeline! 

    That’s the battle cry for B2B CMOs, where driving growth from day one is a given—and consistently delivering on that promise is non-negotiable. This episode zooms in on the tactical prowess of three CMOs who have turned pipeline playbooks into a science.

    Tune in to hear wisdom from proven pros: Kathie Johnson of SitecoreJoshua Leatherman of Service Express, and Gary Sevounts of Malwarebytes. They’ll delve into the critical assessment of a company’s current state and how to craft dynamic pipeline playbooks that not only meet targets but exceed them.

    Expect to walk away with a playbook of your own, filled with actionable tactics and hard-earned wisdom. Are you ready to escalate your pipeline strategy? Get this conversation in your ear buds! 

    What You’ll Learn 

    • How 3 CMOs design their pipeline playbooks  
    • Real world plays that work
    • How to define targets, opportunity stages, ++
    For full show notes and transcripts, visit
  • January 05, 2024 7:05 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 378: Staying True to Your B2B Brand Values

    Beyond the numbers and strategies, beyond the boardrooms and presentations, lies a question that’s more vital than ever before: How do CMOs ensure that brand values aren’t just words on a wall?  

    Cue CMOs Marshall Poindexter of OpenEye, Cadence Molecular SciencesJoe Cohen of AXIS, and Matt Preschern of NTT Ltd, who are ensuring that brand values shine as the guiding stars in every strategic and day-to-day decision at your business. 

    In this episode, they share how to bring your brand values to life for employees, customers, and prospects. Tune in to learn what it means to define your values, how to weave them into overall business strategy, and how to measure them to make sure they’re still going strong. Don’t miss it!  

    What You’ll Learn

    • Why having brand values matters to the bottom line 
    • Who should own brand values  
    • How to measure brand values
    For full show notes and transcripts, visit
  • January 05, 2024 7:03 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 377: Reel Results: Video Strategies for B2B CMOs

    Want to win with video? 

    Tune into this episode with Tyler Lessard, VP of Marketing at Vidyard, as he answers questions from CMOs, for CMOs, sharing a wealth of pragmatic advice for B2B CMOs looking to utilize this powerful business asset. We cover the 4 Es of great videos, why you need a “watch demo” button on your website, how video enables personalization to a whole new level, and a whole lot more.

    What You’ll Learn 

    • What makes a great B2B video 
    • B2B video production lessons from… TikTok?
    • How to use and personalize video to convert prospects
    For full show notes and transcripts, visit
  • December 21, 2023 11:01 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 376: The B2B Customer-Obsessed Growth Engine

    Being customer obsessed has always sounded like a good idea. And here’s a stat that should catch your (and your C-Suite’s) attention: “Customer obsessed companies have 10% higher performance numbers in revenue, growth and profits, customer satisfaction, and employee satisfaction. That’s 3x the rate of companies that are not customer obsessed.”

    In this episode, Forrester’s Lori Wizdo shares how CMOs can take the reins and help their companies develop customer obsessed growth engines. Tune in to learn why you need one, how to pilot one, and how to flip the script from “data-driven” to “insight-driven” strategy. You won’t want to miss it!

    What You’ll Learn 

    • Why customer-obsession is good for business 
    • How marketers can rethink the buyer’s journey 
    • How to pilot a customer-obsessed growth engine  
    For full show notes and transcripts, visit
  • December 15, 2023 7:01 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 375: Mastering the Mic: A CMO's Playbook for Podcast Guesting

    Want to be the best podcast guest?

    Rachel Downey, the mastermind behind Share Your Genius, unveils her secrets to help you amplify your voice—and your brand—via the power of podcasting. Whether you’re aiming to bolster your personal brand, widen your company’s reach, or attract fresh talent, hopping onto a podcast could be your game-changer.

    This episode is your all-access pass to mastering the art of podcast guesting, including how to:

    • Select podcasts that align with your vision. 
    • Find the right tech for a flawless audio (and video) presence. 
    • Craft compelling narratives that captivate audiences. 
    • Measure the exposure and reach of your show appearance.  

    And for the visionary CMOs out there, we’ve got something special—as a B2B podcast production expert, Rachel shares exclusive insights into starting and hosting your own podcast, tailored for the B2B space.  

    Ready for the mic? Tune in now!  

    For full show notes and transcripts, visit
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