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  • September 06, 2019 8:51 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 151: Spurring Company & Category Growth at Brightcove

    If someone ran up to you and said, “Congrats, you’re now the CMO of a $165M tech company with about 500 employees,” what would you do? First, maybe celebrate a bit—that’s a pretty significant achievement—but next, you’ve got to form a plan. Are you pursuing growth? Acquiring companies? Rebranding? Pivoting away from tech and towards producing artisanal hand soaps?

    Granted, Sara Larsen, CMO of Brightcove (a $165M cloud video platform with about 500 employees), didn’t just get her role from some random guy on the street—she’d stepped into it after an extensive career in tech marketing at companies like IBM and SAP—but hopefully, that thought exercise gave you just the slightest glimpse into the sort of decisions that need to get made when you take the helm of a ship like Brightcove.

    Coming into the role, Larsen wanted to aim for growth, but not just for the company; the entire category of online video could be expanded with the right approach. Now, ten months later, the company has grown and is hard at work pushing its category further. Tune in to this interview to hear how they’re approaching that, as well as other insights regarding career management, successful acquisition, customer experience, employee engagement, and more.

    For more about the short-term tactics that can lead to demand generation and growth, check out Renegade’s B2B demand generation guide, here.

    For full show notes and transcripts, visit https://renegade.com/podcasts/


  • June 21, 2019 10:54 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 139: Digital Superheroes: How Agari Makes a Bold Mission Real

    What do you need to make a big splash? A big ship, one would assume, is a terrific place to start. So that’s exactly what Agari used to launch their new brand, the purpose of which is written loudly and proudly on the walls of their headquarters: “Agari protects digital communications to ensure humanity prevails over evil.”

    That’s a pretty bold way of explaining that your company is an advanced cybersecurity firm for email. But a bold mission statement is exactly what companies need to grow. At Agari, this statement is deeply woven into the community fabric, from the board members down to rank-and-file employees.

    On this episode of Renegade Thinkers Unite, Armen Najarian, CMO, discusses how they made the mission real, and how having that meaningful guidance of saving and protecting the world of digital communications, helped drive brand, product development, company growth, and more.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • June 07, 2019 12:54 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 137: Post-Sale Marketing and Keeping the Customer Smiling

    Customers: What are they? Where do they come from, and what do they want? These are some of the great, cosmic questions we humans may never be able to answer. Just kidding, it’s actually (from a high-level, conceptual viewpoint) pretty simple. We’re all doing business with people, and people matter. If you keep your customer happy, great things happen. Going a little further, companies need to spend more time focusing on customer activation. Customers can and should be advocates for your brand, but to achieve that, they have to be treated well. Simple enough concept, but execution will take a little work.

    On this episode of RTU, Kevin Spurway, SVP of Marketing at Appian, an enterprise application development platform, talks about the high level of commitment and effort required to really engage with customers, especially existing ones. He discusses what he calls “post-sale marketing,” which is how Appian has been so successful at developing meaningful relationships with its client base. Tune in to hear about post-sale marketing, celebrating customer success, customer-engagement pitfalls to avoid, and more!

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • May 17, 2019 1:22 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 134: Building a Lean, Mean, Lead-Gen Machine

    About 5 years ago, Rebecca Stone joined LiveRamp and the CEO said “I want you to be as sophisticated as possible in advertising, and how you use it.” At the time, the company had two sales development reps, a funnel that wasn’t necessarily feeding leads properly, and a young tech stack and tons of potential, so Rebecca got to work on the company’s digital transformation.

    Now, the company has a tech stack built from roughly 40 different tools, broken into different operating nodes, a marketing team that supports 20 sales development reps, an in-house data lake, and data analytics models that can accurately predict how marketing spend will translate to revenue—a sort of holy grail for marketing analytics.

    On this episode, Rebecca shares her journey at LiveRamp, a platform that helps brands get personalized ads in front of users across the web, and how she helped build the well-oiled marketing machine that her department has become.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • March 06, 2019 11:38 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 122: The Art of the Survey

    Surveys can provide a wealth of data on any sort of topic. But there is an art to crafting the perfect survey, one that invites honest and valuable feedback without steering the respondents, and doesn’t damage the responses by overwhelming the survey takers.

    Leela Srinivasan, CMO of SurveyMonkey, took some time after recording her recent RTU episode to discuss survey creation with Drew. Well-constructed surveys are crucial for informing creative, effective marketing efforts. To learn more about artfully crafting questions, audience selection, getting people to take your survey, making sense of the information, and more, check out this brief, bonus episode!

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • March 01, 2019 11:35 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 121: How SurveyMonkey Powers the Curious Internally and Externally

    “Eating your own dog food” didn’t sound so appetizing, so folks started “drinking their own champagne.” SurveyMonkey didn’t want people thinking they were sipping too much bubbly on the job, so now they “eat at their own restaurant.” Put simply, they lean heavily on their own offering to strengthen their marketing, grow their company and—as they like to say—power the curious!

    From finding out how much a person uses technology, to determining how a company’s culture is developing, the options are endless on what info you can gather with SurveyMonkey, and the company’s marketing efforts put that to test. Leela Srinivasan, SurveyMonkey’s CMO, chats with Drew on how everything at SurveyMonkey—from campaign development to internal culture—is about creating and supporting a world of curious people.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • February 15, 2019 1:12 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 119: Be the Big Fish in Many Small Ponds

    You’ve heard it said, “Be the big fish in a small pond.” But have you ever considered being the big fish in many small ponds? Sage Intacct, a provider of cloud financial management, is doing just that. To pull this off, Sage Intacct first defines different “micro-verticals” by breaking down larger marketplaces, like manufacturing, into more granular categories, like toys, planes, and cars. Following that, they become experts in the field, and begin producing valuable, category-specific sales materials and insights.

    Vice President and Head of Marketing, Ian Howells, chats with Drew on this episode about how his employees get to know these different markets—or ponds if you will—and the rigorous process of becoming the biggest fish in each. 

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • November 16, 2018 1:09 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 106: Creating the Category — Affectiva and Emotional AI

    Gabi Zijderveld is no stranger to pioneering new tech industries. As the CMO of Affectiva, she has helped to create an entirely new category in the tech industry: #EmotionAI. While emotional intelligence is not always fully understood, Gabi and her team at Affectiva have found a way to craft a narrative around emotional AI that the tech world could not ignore. From educational summits to simple handwritten notes to supporters, Gabi has found the keys in paving a new frontier for smart technology.

    On this episode of Renegade Thinkers Unite, Gabi shares her nonlinear journey to the CMO seat at Affectiva. Her courageous drive to do something that had never been done before led to an innovative breakthrough for emotional intelligence. With the right strategies and priorities, Gabi proves that CMOs don’t have to follow the leader — they can create whole new markets for their product. 

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • August 24, 2018 1:31 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 94: Advice for CMOs in Their First 90 Days

    Joining a company as the new chief marketing officer can be an intimidating affair. There are new team members to meet, historical strategies to digest, and an overwhelming pressure to make an impact early in your tenure. With the rest of the C-Suite reminding you of the needs to generate demand and to calculate ROI on every expenditure, it is easy to find yourself being pulled in multiple directions and forced into “ready, fire, aim” mode. Luckily, Paige O’Neill is here to help on this special episode of Renegade Thinkers Unite.

    As the new CMO of Sitecore, an integrated CMS, and e-commerce solution, Paige is an expert at handling new roles in marketing departments, having been through the process on multiple occasions. Dubbing herself as the chief marketing “synthesizer,” Paige has a knack for synthesizing all the information that is thrown her way and gaining a quick understanding of the company’s goals and priorities. Having worked as a CMO for large companies as well as start-ups she continues to add to her extensive toolkit, taking away something new from each experience. Listen carefully as Paige details the critical steps every new CMO should take to ensure they too get off to a successful start.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • June 21, 2018 8:46 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 84: Why an Account Based Marketing Strategy in B2B is Successful 

    Finding the best ways to market in the noisy B2B world has always been a challenge, but Jon Miller, founder, and CEO of Engagio has found success with an account-based marketing strategy for his company. On this episode of Renegade Thinkers Unite, he explains what account-based marketing is and why it can change the way you approach prospective clients. He shares practical ways you can authentically relate to company CEOs and why account-based marketing strategies are a business process, not a tech stack tool.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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