CMO Huddles

News

<< First  < Prev   ...   7   8   9   10   11   Next >  Last >> 
  • July 25, 2017 9:12 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 31: B2B Marketing Success Starts with Internal Alignment

    If one phrase could be used to describe the philosophy of marketing in 2017, it would be “customers come first.” Gone are the days of product pushing as a surefire advertising strategy. Consumers want to find solutions to the problems they encounter. Marketers have to address those needs from first contact to have a shot at a sale. And really, that’s how it should be—marketing brands as answers and showing that there are people behind the brand who care about the consumer.

    Kofax CMO Grant Johnson is leading the way in putting the customer first. His team speaks its clients’ language, delivering an authentic persona at every buying stage.

    Tune in to part one of Grant Johnson’s interview with Renegade Thinkers Unite host Drew Neisser, and Bill Carmody, entrepreneur and Inc. magazine author.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • May 14, 2017 8:19 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 18: Engaged Employees Beget Better Marketing

    When you think about how companies motivate employees, you’ll likely think of human resources first. This wasn’t the case for Patti Newcomer-Small, Vice President of Marketing at Intuit. After she returned to the financial software company following a hiatus, Newcomer-Small realized that it was her responsibility to improve the lives of her employees if she wanted to increase company productivity. To empower her team to perform at optimal levels, she would need to invest time and energy into promoting employee engagement. 

    Now, you might think that employee engagement simply means satisfaction with the company. Not so. When Newcomer-Small looked at metrics for Intuit’s employee engagement, she instead focused more on retention: Would the employee stay with the company even if they received a better offer from someone else?

    Since her return to Intuit, Newcomer-Small significantly increased employee engagement—and thereby reduced turnover—which she described as one of her proudest accomplishments. So, if you’re wondering how you can do the same for your own company, you’ve found the right podcast! In this week’s episode, Newcomer-Small shared several principles that marketing leaders need to abide by to truly engage and empower their employees, ultimately translating that positivity into productivity. Check it out! 

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • April 16, 2017 8:12 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 14: Marketo's CMO Reveals the Engagement Economy

    At one point in our conversation, Chandar Pattabhiram says “I’ve always believed that people buy candles not because they need candles, but because they need light.” As CMO of Marketo, Chandar brings a floodlight to the world of marketing, leading to an episode of Renegade Thinkers Unite you won’t want to miss. Among his many illuminating ideas, Chandar espouses “engagement marketing” as the only way to overcome the radical shift in power from buyer to seller and proposes that we’ve entered the “engagement economy.”

    Expecting a conversation about the science of marketing, marketing automation and perhaps the latest in artificial intelligence, his focus on engagement, the art of storytelling and advocacy provided a show that is as surprising as it is informative.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

<< First  < Prev   ...   7   8   9   10   11   Next >  Last >> 

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

Powered by Wild Apricot Membership Software