CMO Huddles


  • September 09, 2022 1:17 PM | Anonymous member (Administrator)

    With the pandemic getting closer to endemic status, marketers are shifting their attention to an increasingly likely recession. In a recent survey, 85% of US-based CFOs thought we were already in a downturn and 61% expected it to last at least 6 months. And when CFOs get nervous, marketing budgets get cut. Are you as ready as you could be? Use this calculator to find out where you stand relative to your peers and how you can get ahead of your competitors.

    Based on conversations happening at CMO Huddles, we've sorted recession-preparedness into 4 buckets, which you can get a sneak peek of below. Take the full calculator quiz to get a personalized recession-proofing plan. 

    • Essentialness
      • Are you a must-have or a nice-to-have brand? 
      • Is ROI baked into your product? 
      • Do you have a CAB? 
      • What % of customers actually refer you? 
    • Insulation
      • Are you hugging your customers? 
      • Do you have customer case histories? 
      • Are you trying to create demand, or capture it? 
      • Can you correlate marketing and revenue? 
    • Operation
      • Do you have a C-Suite blessed predictive demand gen model? 
      • What's your balance of people, programs, and MarTech?
      • Are you making big budget commitments? 
      • Do you have a % of your budget set aside for experimentation?
    • Internal: 
      • How much credibility have you built internally? 
      • Do you prioritize building strong C-Suite relationships? 
      • Have you surveyed your employees? 
      • Do your employees love your brand? 

    To create a calculator like this for your business, check out the no-code SaaS platform, Outgrow.

  • September 09, 2022 10:43 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 309: B2B CMO GTM Strategies with Sangram Vajre  

    Oh, do we love any and all conversations with Sangram Vajre! At the heels of co-founding his new venture GTM Partners and co-authoring the WSJ best-selling book MOVE: The 4-Question Go-To-Market Framework, we invited Sangram to join a CMO Huddles Bonus Huddle (re: a private Q&A) to help B2B CMOs rethink their GTM strategy and wow… 

    He did not disappoint. Tune in for a fantastic episode with a seasoned marketer-at-heart that covers the CMO’s role in GTM, signs your GTM strategy might be broken, which metrics matter in the world of GTM, and a whole lot more. 

    For full show notes and transcripts, visit 

  • September 02, 2022 9:52 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 308: The B2B Market Research Episode

    B2B market research. When done right, it’s a tentpole for an entire quarter’s worth of marketing activities. A resource to help SDRs transform leads into genuine opportunities. A newsworthy buzz about your brand that will catch the attention of everyone in your orbit, including customers, prospects, analysts, and talent for those highly skilled roles you’re trying to fill.

    For this episode, we’ve got two world-class CMOs to share all the ins and outs of B2B market research with you—say hello again to longtime friends of the pod: Denise Vu Broady of Appian and Dan Lowden of Human and tune to learn how to get your B2B market research to do all of the above. Happy listening! 

    For full show notes and transcripts, visit 

  • August 19, 2022 10:34 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 306: Marketing Ops — What B2B CMOs Need to Know

    We have lofty expectations for our MarTech stacks. They’re meant to automate marketing processes to clear the way for more big thinking. To keep a clean and accurate tracker of every customer and prospect in the system. To prove to the org that marketing is contributing to growth.  

    But this isn’t always the reality, and B2B businesses often find themselves with too much tech, not enough staff, and dirty data that focuses on the wrong metrics. Avoid these woes by listening to this episode with Mike McKinnon, VP of Global Revenue Operations at LogRhythm and author of The Marketing Operations Handbook (which you should get your hands on ASAP). 

    This conversation comes from a CMO Huddles Bonus Huddle (re: a private Q&A), and answers all your questions about budgeting for MarTech, the intersection of Marketing Ops and Rev Ops, proving marketing’s value, and more.   

    It just skims the surface of what top B2B CMOs of today are solving together at CMO Huddles… To learn more about our guest pass program, visit   

    For full show notes and transcripts, visit 

  • August 12, 2022 10:29 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 305: B2B Rebranding: Tips and Tricks

    There are many different reasons to rebrand, but if it’s just to change the logo and colors to “freshen things up,” that’s not it. A rebrand has to be more a coat of paint on an old barn, and while we talk a lot about that here on Renegade Marketers Unite, this episode brings three different 3 rebranding stories to the forefront.

    Tune in to learn about three different B2B rebrands from CMOs Heather Salerno of AppcastMarshall Poindexter of OpenEye Scientific, and Gabi Zijderveld of Smart Eye. They share all kinds of goodies, like how to get buy-in for rebranding efforts, how to work with agency partners, how much to budget for a rebrand, and more. Don’t miss it! 

    For full show notes and transcripts, visit 

  • August 05, 2022 11:09 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 304: All In On Brand with SADA CMO

    Over the course of SADA’s growth, the company has had a habit of going all in. It went all in on Google Cloud in 2019, divesting its Microsoft Cloud business to get there. It went all in on its 2020 rebrand, casting aside the brand it had for the brand it needed to move business forward despite the shock of the pandemic. And it goes all in for its employees, customers, and prospects every day.

    It’s kinda a no-brainer that their brand purpose can be surmised in the phrase “Together, we’re all in.” In this episode, SADA CMO Narine Galstian talks about all the strategic thinking behind the cloud provider’s bold rebrand. She also discusses the secret to her longevity at SADA (almost 10 years!!) and what it means to be an #IamRemarkable facilitator. Check it out!

    For full show notes and transcripts, visit 

  • July 22, 2022 9:52 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 302: B2B World... Meet Purpose-Driven Marketing

    In case you weren’t sure about the power of purpose, this episode of Renegade Marketers Unite with Peter Neiman of Amalgamated Bank and Julia Goebel of Halo Health (now a part of symplr) may just clear things up for you. The marketing execs at these organizations have seen it first-hand—purpose wins employees, customers, and prospects in ways that even the most impressive swag cannot. 

    Tune in for a fascinating episode as we cover how marketers can help their organizations embed purpose into everything they do, why the business you may lose isn’t always necessarily a bad thing, how to avoid “purpose-washing,” and more! 

    For full show notes and transcripts, visit 

  • July 08, 2022 6:39 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 300: 300 Episodes Later: An Ode to Top CMOs

    300 episodes of Renegade Marketers Unite. Thank you for supporting and trusting this incredible community of B2B CMOs and other marketing-obsessed individuals.

    We thought long and hard about how to celebrate this milestone, but what better way than to relive some of the most powerful moments and expert insights of the last 100 most downloaded episodes? This 300th episode features interviews with Toni Clayton-Hine of EY, Bill Strawderman of GS1, Johnny Smith Jr. (2x!) of Encompass Health, and Peeyush Dubey of LTI among many others.

    Please continue to share your favorite moments and don’t forget – hit me up on LinkedIn with your feedback, comments, or questions. I may just answer it live on the show.

    For full show notes and transcripts, visit 

  • June 30, 2022 12:14 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 299: How to Play the B2B Thought Leadership Long Game

    Peter Winick, founder and CEO of Thought Leadership Leverage, has deep expertise in helping those with deep expertise, with two decades of experience building thought leadership platforms that actually drive revenue and differentiation.

    He stopped by a CMO Huddles Bonus Huddle to discuss thoughtful thought leadership for B2B CMOs—and now you can listen to the conversation on Renegade Marketers Unite. Tune in to learn how to get buy-in for thought leadership programs, what works and what doesn’t, and how CMOs can approach building their own thought leadership brand.

    For full show notes and transcripts, visit 

  • June 17, 2022 6:41 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 297: What the Heck is Growth Marketing!?  

    The confusing thing about the term “Growth Marketing” is that every business wants to grow. Every business wants to acquire new customers, to increase revenue, to measure success in dollar signs year over year. But desire alone does not the growth marketer make.

    It’s about so much more than that. Yes, you need to acquire customers, but you also need to make acquisition easier. You need to deliver on your promise when they do sign. You need to give them reasons to become avid evangelists for your brand.

    In this episode of Renegade Marketers Unite, 3 CMOs in very different fields share their unique perspectives on what it means to be a growth marketer, how they’re applying it in the real world, and what success looks like. (Hint: 500% quarterly growth, reducing negative brand sentiment by 90%, etc.)

    Tune in to hear insights from three all-star Growth Marketing CMOs: Jennifer Houston of D-Wave SystemsGary Sevounts of Socure, and Katherine Post Calvert of PagerDuty (previously Khoros).

    For full show notes and transcripts, visit 

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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