CMO Huddles

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  • April 29, 2022 5:33 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 290: Two Drews Tackle Top CMO Challenges

    CMOs have a lot on their minds lately, so let’s get into the mind of one, shall we? Or, even better, let’s get into the mind of host Drew Neisser, as he hosts a conversation with himself (is this what it feels like to be in his head?!) on all the things CMOs are thinking about right now and how they’re solving them.

    Sourced from the conversations happening at CMO Huddles, Drew (and Drew) cover everything from employee retention to proving brand value to managing a messy inbox, providing useful takeaways you can implement today. After this episode, even the busiest CMO will know how to reclaim 10+ hours of their time per week (Seriously!) and work more effectively than ever.

    Want to learn more about our CMO Huddles community? This just skims the surface of what top B2B CMOs of today are solving together...come join us!

    For full show notes and transcripts, visit https://renegade.com/podcasts/ 

  • April 22, 2022 8:39 AM | Anonymous member (Administrator)

    Regular Huddles | Topic: Demand Gen

    • Transition Team: May 3rd, 1-2pm ET
    • Huddle A:  May 3rd, 4-5pm ET
    • Huddle B: May 6th, 11-12pm ET
    • Huddle C: May 10th, 12-1pm ET
    • Huddle D: May 11th, 5-6pm ET
    • Make Good: May 12th, 1-2pm ET

    Bonus Huddle | Rethinking GTM with Sangram Vajre (former CEO of Terminus)

    • Bonus Huddle: May 17th, 12-1pm ET
  • April 22, 2022 5:32 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 289: Auth0 Marketing VP on Developing Developer Love

    Developers don’t want to be marketed to, you say? Kerry Ok, SVP of Marketing for Auth0 is here to prove you wrong. From day one, Auth0’s marketing mandate wasn’t about building pipeline or demand gen, it was about building trust and relationships with a vibrant community that loves learning, discussion, and things that make their lives easier.

    Talk about renegade marketing—this episode is all about shirking traditional B2B marketing tactics in exchange for far more powerful and engaging ones (that just so happen to yield an 80% YoY increase in unaided awareness). From building a strong customer community to gamifying internal comms to getting silly with Loggie the anti-mascot, tune in for a fascinating episode about what courageous marketing really looks like.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • April 15, 2022 11:45 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 288: Forrester’s Ross Graber on Perfecting the CMO Dashboard 

    CMOs and marketing metric fiends–this is the episode for you.

    Forrester VP and Principal Analyst Ross Graber joins us on this “Bonus Huddle” episode to enlighten us on which metrics should be on every CMO dashboard–and which should be left off. He shares formulas for calculating important metrics like marketing revenue lift, how to turn seemingly flimsy marketing concepts like “value add” into a solid metric, and how CMOs can set proper expectations for their CEOs.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • April 08, 2022 10:47 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 287: 3 Savvy CMOs Share SaaS Marketing Secrets

    SaaS is a 145 billion dollar industry that touches almost every aspect of our work lives. Even this podcast is brought to you by SaaS—a collection of 7+ tools to record, publish, and house countless marketing insights.

    You’d be hard-pressed to find a successful software product right now that isn’t either fully SaaS or migrating to it. There are 35,000 SaaS products from over 15,000 companies competing in over 740 vertical markets, which means there’s a noteworthy number of CMOs out there navigating a competitive market with massive growth potential.

    To help us understand what makes SaaS marketing such a distinct challenge are CMOs Grant Johnson of EmburseAli McCarthy of Skience, and former CMO of BynderAndrew Hally (he’s now CMO at Markforged). Tune in to hear how these CMOs have navigated the choppy waters of marketing SaaS and how they are using their past experiences to inform future decisions.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • March 25, 2022 10:51 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 285: What B2B CMOs Need to Know About Sales Enablement

    For many B2B companies, the sales process is broken yet the solution is remarkably simple. It’s time to treat buyers as collaboration partners instead of targets. Time to approach selling as something you do with a prospect rather than to them. Time to make selling more human and more effective in a world where more qualified leads is not resulting in higher win rates.

    Simple, right? But not easy. As laid out in Sales expert Andy Paul’s new book Sell Without Selling Out, it takes true courage to transform the current playbook, but those bold enough to take the leap will see shorter decision cycles and higher win rates, any B2B organization’s dream.

    In this episode, Andy shares how marketers are uniquely poised to enable sales teams through insights into buyer behavior—introducing a new way of selling that ditches “salesy” to make way for connection, curiosity, understanding, and generosity. Don’t miss it!

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • March 22, 2022 11:21 AM | Anonymous member (Administrator)

    Regular Huddles | Topic: Brand Building

    • Transition Team: April 5th, 1-2pm ET
    • Huddle A:  April 5th, 4-5pm ET
    • Huddle B: April 6th, 1-2pm ET
    • Huddle C: April 11th, 4-5pm ET
    • Huddle D: April 13th, 4-5pm ET
    • Make Good: April 19th, 11-12pm ET

    Bonus Huddle | Marketing Ops with Mike McKinnon, VP, WW Revenue Ops at LogRhythm and author of The Marketing Operations Handbook

    • Bonus Huddle: April 26th, 4-5pm ET
  • March 18, 2022 6:11 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 284: The Thrill of Being a B2B Startup CMO

    Are startup CMOs gluttons for punishment? The CMO role is tough enough these days, but strap on high expectations, limited resources, and the pressure of a low life expectancy for startups, and you’ve got yourself a real challenge.  

    For CMOs Allyson Havener of TrustRadius and Ajay Khanna of Explorium, startup is a way of life. They don’t see their roles as punishment; instead, they see an exciting opportunity to build something great in a fast-paced environment, with a close-knit team of others who are like family. Tune in to this fascinating episode to hear how both CMOs navigate their roles, standing up the marketing function while building a team and a brand with an eye towards long-term success. 

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • March 04, 2022 10:01 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 282: CFO Panel: Investing in the CMO Role

    For a locked room labeled “Marketing Spend,” the CFO holds the keys. And they aren’t going to be quick to hand them over, either. This all-important alliance depends on the CMO’s fluency in CFO-speak, AKA how $1 into marketing will equal more $$$ out. Luckily, it’s not too hard a language to pick up. 

    In this episode, we’re airing three Q&As with three CFOs who laid out their formulas for a great CMO/CFO alliance during a recent CMO Huddles Super Huddle (a bi-annual mega-huddle exclusively for our community of B2B CMOs). Tune in for some wonderful insights from Chris Andersen of Acquia, Nicole Anasenes of Ansys, and John Evarts (now President and COO) of Mediafly—insights that CMOs just might want to share with a CFO who’s on the fence about the power of marketing. 

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • February 25, 2022 9:55 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 281: Recruit, Retain, Rejoice: Upping Employee Experience

    What’s a B2B brand without employees? In a word, nothing. They are the lifeblood of any company—the ones who execute brilliant strategy, the ones who take care of your customers, the ones who represent your brand to the world. That’s what makes a renewed focus on employee experience (EX for short) so important, especially when The Great Resignation is a very real challenge today.

    In this episode, CMOs David Kirven of Reltio, Caroline Tien-Spalding of Aptology, and Michael Collins of CFA Institute share how their organizations are approaching employee retention, as well as how they are optimizing the recruiting process to bring on great employees faster. The show also covers the role brand plays in EX, what we can learn from people data, and the unique role C-Suite leaders play in recruiting and retention. Tune in!

    For full show notes and transcripts, visit https://renegade.com/podcasts/

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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