CMO Huddles

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A panel of Huddlers discuss the hottest B2B marketing topics, live!

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Tune in every Tuesday for bite-sized CMO wisdom from CMO Huddlers.

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The top podcast for B2B CMOs & other marketing-obsessed individuals.

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Read Q&As with the top B2B marketers today in Drew's Ad Age column. 

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  • October 20, 2023 9:04 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 367: Cybersecurity for CMOs: Bad Bots, Breaches, Phishing… Oh My!

    Bad bots, security breaches, and deceptive phishing schemes—oh my? That’s right! There are a lot of dangers out there in the often-murky waters of cybersecurity, and marketers need to be ready. 

    That’s why we brought 3 cybersecurity CMOs on the podcast. Tune in as Dan Lowden of BLACKBIRD.AI (previously HUMAN Security), Laura MacGregor of CIS, and Michael Callahan of Salt Security (formerly Acronis) shed light on these digital threats and share how B2B marketers can stay ahead of them. We cover things like how to develop a crisis playbook for security breaches, how to protect your tech stack, and why CAPTCHA isn’t all that effective anymore.

    Don’t miss it!

    What You’ll Learn

    • Which cybersecurity threats CMOs need to be aware of  
    • How to develop a crisis playbook for a breach attack 
    • How to be proactive about cybersecurity
    For full show notes and transcripts, visit https://renegade.com/podcast/
  • October 13, 2023 9:39 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 366: How B2B CMOs Fill Their Funnels

    In this episode, three seasoned CMOs delve into their techniques for nourishing the top of their funnels and the nuances of lead assessment and qualification. Discover the power of impactful content and learn the triggers that send a qualified lead to Sales.

    Tune in to hear from our special guests Jeff Morgan of ElementsAndrés Roselló of Cognex, and Kevin Briody of Edmentum.

    What You’ll Learn

    • How 3 CMOs feed top-of-funnel (and what’s working) 
    • How to assess and qualify potential prospects 
    • When Sales should step in
    For full show notes and transcripts, visit https://renegade.com/podcast/
  • October 06, 2023 7:01 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 365: Human vs. AI: Surprising Content Test Results

    10 weeks. 60 blog posts. 3 authorship sources: Humans, AI, and Hybrid.

    These were the conditions put to the test in a quest to answer the age-old question: Who writes better, humans or AI?

    To hear the results, tune in to this interview with Michael Brenner and his team at Marketing Insider Group, who ran this test in partnership with Renegade.com and CMO Huddles. There was a clear winner in terms of site traffic and rankings (Humans! cough, cough), but also undeniable evidence that hybrid is the way of the future.

    On top of exploring the test results, we also cover whether AI will replace SDRs, copyright and plagiarism concerns, and more. Don’t miss it!

    What You’ll Learn

    • Who writes better content: Humans, Bots, or Hybrid
    • The methodology behind the report
    • The future of AI and content creation
    For full show notes and transcripts, visit https://renegade.com/podcast/
  • September 29, 2023 11:34 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 364: Ace the Interview: B2B CMO Edition

    “Tell me about yourself.” This vague, clichéd interview question can be answered in a lot of different ways. Executive coach Jacob Warwick is here to tell you the best way, especially if you’re looking to land your next CMO role.

    In this riveting CMO Huddles Career Huddle replay, Jacob shares his top interviewing tips and tricks, like how to be assertive, why you should lean into your competition, and how to approach compensation conversations. For those eyeing the CMO chair – a position known for its fleeting tenure – this episode is essential listening. Immerse yourself and gear up for success!

    What You’ll Learn  

    • How to align your skills with the goals of the org
    • The top mistakes made in executive interviews
    • How to approach the compensation question
    For full show notes and transcripts, visit https://renegade.com/podcast/
  • September 21, 2023 11:32 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 363: MarTech Meets AI: Integration Insights

    AI has become the secret weapon for many marketing teams. In the MarTech world, this goes one step further: many MarTech CMOs are not only embracing AI but pioneering its integration.

    Three such CMOs are Adriana Gil Miner of IterableChristopher Willis of Acrolinx, and Andrew Bennett of Smartsheet. In this episode, we bring them together so they can share how they’re marketing the AI that’s making their respective products that much more powerful. Tune in to deep dive into their strategies for rising above the AI buzz, leveraging PR, community engagement, word-of-mouth campaigns, and the myriad ways their teams are harnessing AI.

    All three have led impressive strategic initiatives at their respective orgs, and in this conversation, they share the behind the scenes work that it takes to get there. Tune in to as they share how to navigate corporate dynamics, win over the skeptics, and get consensus for the big ideas that will move the needle.

    What You’ll Learn  

    • How 3 CMOs are augmenting their products with AI
    • How to cut through the noise when marketing AI
    • How marketing teams are using AI
    For full show notes and transcripts, visit https://renegade.com/podcast/
  • September 15, 2023 5:53 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 362: From Pitch to Practice: Getting Organizational Buy-In for Strategic Initiatives

    All aboard! If you want to bring any strategic vision to fruition, you need to bring everyone along with you—from the CEO, to the executive team, to employees throughout the org. That’s what we explore in today’s episode with CMOs Melanie Marcus of SurescriptsGrant Johnson of Billtrust, and Lauren Boyman of KPMG US.

    All three have led impressive strategic initiatives at their respective orgs, and in this conversation, they share the behind the scenes work that it takes to get there. Tune in to as they share how to navigate corporate dynamics, win over the skeptics, and get consensus for the big ideas that will move the needle.

    What You’ll Learn  

    • How 3 CMOs led large strategic initiatives
    • How to get buy-in from the C-Suite and the board
    • How to get employees excited about your brand’s new direction
    For full show notes and transcripts, visit https://renegade.com/podcast/
  • September 01, 2023 7:57 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 360: Drew's Takeaways: Augmenting CMO Productivity with GenAI

    Here’s a little secret: This Drew-on-Drew episode was not entirely human-made. We did have two real Drews, yes, and our production crew surely played a role throughout the entire, multi-step podcast-making process. But we made all of it a little easier with transcription bots, AI content generators, and AI video editors.

    And that’s the theme of this episode. Generative AI is here to help make processes a little bit easier for B2B marketers. To help sort through content for a first draft, to create at a higher capacity, to save you time so you can dedicate more of it to high-level strategy.  

    Tune in to hear from Drew how B2B marketers are using AI now, how it’s evolving, and what great thought leaders like Forrester and McKinsey are saying about future of AI. Plus, Drew shares a list of his top AI thought leaders and conferences. Check it out!    

    What You’ll Learn 

    • How B2B CMOs are using AI for content and design  
    • Exciting future uses of AI 
    • Who to follow to keep up with AI  
  • August 25, 2023 8:28 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 359: ICP VIPs: How 3 B2B CMOs Tighten Targets 

    A full funnel doesn’t always = revenue. B2B marketers know this, and CMOs are really feeling it as marketing budgets are growingly contingent on dwindling lead funnels. But there’s hope—what if the line from prospect to lifetime customer might be as simple as I-C-P?

    The Ideal Customer Profile helps B2B businesses determine truly qualified leads, those who are most likely to pay for your product or service, get the most value of it, and remain a loyal customer in the long term.

    In this episode, three powerhouse CMOs share how they identified their ICPs and mastered the art of refining and sharpening them. Through the lens of their experiences, we’ll delve into the intricate process of zeroing in on those pivotal targets that can transform a company’s trajectory.

    Tune in to snag all the wisdom from Kaycee Kalpin of PremierJanet Jaiswal of Cloudbeds, and Jan Deahl of Drake Star.

    What You’ll Learn 

    • How 3 CMOs have identified & narrowed their ICP 
    • How to manage & market multiple ICPs 
    • How to use data to further refine your targeting efforts
  • August 18, 2023 10:19 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 358: B2B GTM Shepherds: From Pipeline Dreams to Revenue Reality

    If marketing wants to have a strategic seat at the table, CMOs need to be in the business of marketing (opposed to marketing the business). Effective CMOs with sway create markets. They unite the C-Suite as one. They shepherd in the Go-To-Market (GTM) strategies that grow the business.

    In this episode, we explore the core elements that make a B2B GTM strategy truly effective with three renowned B2B marketers: Bryan Law of ZoomInfoAmanda Malko of G2, and Sangram Vajre of GTM PartnersThey share what it takes to build strong B2B GTM motions, the telltale signs of a faulty strategy, and why NRR (Net Revenue Retention) should probably be your new favorite metric.

    Join us as we unravel these insights and more, ensuring you walk away with actionable takeaways to supercharge your B2B GTM strategies.

    What You’ll Learn 

    • How B2B CMOs can build and improve strong GTM motions 
    • Signs your GTM is broken  
    • Why NRR should be your new metric
  • August 11, 2023 11:30 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 357: Going Global: An International Starter Pack

    Have product-market fit, will travel. 

    International expansion is an exciting B2B growth opportunity, but marketers have a mind-boggling set of variables to consider. From relocating headquarters to navigating language barriers to engaging analysts, there’s a lot to manage. Luckily, this episode with Jacques BotbolOlga Noha, and Dean Nicolls dives into what it takes to take a brand global without getting lost in translation.  

    Tune in as we hear from three experienced international marketers who know how to go the extra mile.

    What You’ll Learn 

    • How 3 B2B marketers navigate international expansions 
    • How to structure and manage global teams 
    • How to translate brand and communications across languages
    For full show notes and transcripts, visit https://renegade.com/podcast/

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