CMO Huddles

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  • January 14, 2022 11:36 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 275: Calling All Compelling Content!

    Can your content cut through? Through the 27 touchpoints in a B2B buyer’s journey. Through the flurry of emails hitting everyone’s inbox every day. Through the clutter of millions of blogs, social posts, and videos online. It’s a heavy task for any company to run a truly remarkable content program, but when done right, it can boost your brand to new heights.

    In this episode, CMOs Jamie Gier of CerosSuzanne Reed of LBMC, and Heidi Bullock of Tealium gather together to discuss all things content marketing. Tune in to learn how to create a content engine that will not only engage prospects in increasingly complicated sales cycles but will excite existing customers, garner partnerships, and draw in top talent.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • January 14, 2022 9:45 AM | Anonymous member (Administrator)

    Regular Huddles | Topic: Tech Stacks

    Transition Team: February 1st, 1-2pm ET

    Huddle A: February 1st, 4-5pm ET

    Huddle B: February 8th, 1-2pm ET

    Huddle C: February 14th, 4-5pm ET

    Huddle D: February 16th, 5-6pm ET

    Bonus Huddle | Thought Leadership Approaches with Peter Winick

    Bonus Huddle: February 22nd, 4-5pm ET

    About Peter Winick: 

    Peter is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.

  • January 04, 2022 1:36 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 273: Honing Your Decision-Making Chops for 2022

    Decisions, decisions. We encounter them every day. Like whether to snooze your alarm one more time. What way to make your eggs in the morning. Whether or not your B2B brand strategy is in need of a revamp. Yes, some decisions are much more difficult than others, and in this episode, we’ll be discussing how to make great ones with CMOs Jennifer Davis of LEARFIELD and Jon Miller of Demandbase, as well as special guest Professor Kimberly Whitler of UVA’s Darden School of Business.

    Tune in while we cover how to conquer decision making (Hint from Jennifer: Decisions are a starting line, not a finishing line). From brand positioning to ABX to taking a stand, this is a great episode for marketers looking to grow more confident in decisions big and small. Check it out!

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • December 28, 2021 10:21 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 272: What CMOs Need to Know About DEI

    The road to true Diversity, Equity, and Inclusion (DEI) is not a destination, it’s a journey. It’s one that many B2B marketers have embarked on in the last year, and for the CMOs of CMO Huddles, it’s a priority. To help CMOs navigate that journey, we hosted a Bonus Huddle (re: a private panel and Q&A) on the topic with DEI experts Cassandra Blackburn of Sprout SocialCory Haynes of Salesforce (at Talkdesk at the time of the huddle), and Elisa Vincent of Skillsoft.

    The conversation was incredibly illuminating and insightful, so illuminating and insightful that we just had to turn it into an episode of Renegade Marketers Unite. In this episode, learn how 3 B2B organizations are making DEI real, where and how to recruit diverse talent, and how marketing leaders are advancing such initiatives with true allyship. Don’t miss it!

    For full show notes and transcripts, visit https://renegade.com/podcasts/


  • December 17, 2021 2:22 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 271: 2022: The Year We Dynamite Digital 

    Webinar-itis. Virtual event absentia. Zoom gloom. Just a few of the pesky, present-day afflictions that pervade in an era of such rapid digital acceleration, where work-from-home is the norm and the return to physical events is still up in the air. As a result, B2B audiences are more discerning than ever.

    It’s up to the savvy CMO to remedy this “digital fatigue” with high-quality experiences, and in this episode, CMOs Shirley Macbeth of ForresterPaul Stoddart of Epicor, and Amanda Carty of Diligent share how they’re making it work.

    Tune in for a deep dive into driving digital engagement, with great tips on how to up your event game, coach virtual keynoters, mobilize employees across the organization, and more.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • December 14, 2021 12:09 PM | Anonymous member (Administrator)

    Regular Huddles | Topic: Organizational Design

    Transition Team: January 4th, 1-2pm ET

    Huddle A: January 4th, 4-5pm ET

    Huddle B: January 11th, 1-2pm ET

    Huddle C: January 18th, 4-5pm ET

    Huddle D: January 19th, 5-6pm ET

    Bonus Huddle | ABM with Jon Russo

    Bonus Huddle: January 25th, 4-5pm ET

    Bonus Huddle Guest: Jon is a three-time global Chief Marketing Officer in successful public and private high tech companies in Silicon Valley, NYC, and Luxembourg. He currently leads B2B Fusion to optimize marketing technologies and business process to drive revenue growth, with an expertise in email deliverability, Account Based strategies, and marketing automation for high technology, financial services, and healthcare companies.

    Jon is a certified master in Eloqua and a Marketo Certified Expert. He earned his Masters in Business from the Haas School at UC Berkeley and is a former active duty US Army officer.

  • December 10, 2021 12:31 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 270: Renegade Wrapped: 2021 in Review

    Curious about Drew’s top hits for 2021? Well, this is the episode for you. From the rocket growth of CMO Huddles (a community for B2B CMOs that share, care, and dare each other to greatness, if you didn’t know) to the release of Renegade Marketing, this year has been one for the books—filled with ups and downs and a whole lotta B2B marketing lessons.

    Tune in for one of our special Drew-on-Drew episodes, where the Drews review 2021, covering top challenges CMOs are facing with recommendations for how to face them head-on. Key takeaways? 2022 should be the year to: Stick to your North Star. Lead by doing less, better. And take small bets that could become big bets.

    P.S. If you’re a B2B CMO interested in joining CMO Huddles, apply for a guest pass today! You can also send an email to cmohuddles@renegade.com.

    P.S.S. B2C CMOs interested in helping Alan Hart test out B2C Huddles Beta—hit him up on LinkedIn or Twitter.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • December 03, 2021 11:40 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 269: LTI CMO: The Shoshin of Brand, Demand, and Expand

    Want to teach an old dog new tricks? Teach them shoshin. It’s a word from Zen Buddhism that means “beginner’s mind,” a state of approaching any challenge with a childlike eagerness. It’s about infinite curiosity, about the constant learning process, about being an open canvas to all the possibilities out there.

    It’s the shoshin mindset that drives everything at LTI, a global IT and digital solutions company with 40,000 employees around the world. In this episode, CMO Peeyush Dubey shares how shoshin has driven the brand’s success, especially in relation to LTI Canvas, the new product that LTI developed in three months in response to the COVID pandemic.

    Tune in to hear all about it in this fascinating interview, as well how LTI scales its marketing efforts under a three-pronged structure of brand, demand, and expand.

    For full show notes and transcripts, visit https://renegade.com/podcasts/


  • November 26, 2021 1:27 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 268: A Play-By-Play for the First 90 Days 

    Want to win in the CMO role? It’s all about that first 90 days. Three months’ worth of work that can pave the way for success. And at the executive level, CMOs don’t go in blindly—these master marketeers are dedicated to finding the quick wins to prove their savvy while ramping up for long-term success. 

    In this episode, Dave Bornmann of Association AnalyticsJulie Kaplan of CareMetx, and Johnny Smith Jr. of Encompass Health describe their own approaches to the first 90 days at their current positions. Tune in to hear about the value of using those first few months to listen, to forge allyships, and to optimize the marketing department in a way that will boost both professional and organizational success.  

    BONUS: Dave generously provided us with a draft of the 90 Day Plan he made while interviewing for his current role. A valuable resource for any CMO. Reach out if you want a copy!  

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • November 19, 2021 4:07 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 267: Analyzing B2B Analyst Relations

    Forrester. Gartner. IDC. These global market research firms can put your brand on the map, or they can tuck you into the doldrums of an undesirable quadrant. With a direct and well-trusted line to B2B customers, analyst relations are no joke, and the CMO plays an integral role in building up a mutually beneficial relationship that lasts.

    In this episode, CMOs Isabelle Papoulias of MediaflyCarlos Carvajal of Q2, and Narine Galstian of SADA share their experiences navigating the world of analyst relations and the lessons they’ve learned along the way. Whether you’re in the early stages of getting on the analysts’ radar or refining the way you engage your analyst connections, this episode is packed with best practices, mistakes to avoid, and more.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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