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  • January 15, 2021 7:48 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 223: How to Get More Women in the C-Suite

    There are 50 honorees listed in TopRank’s 2020 installment of Influential Women in B2B Marketing Who Rocked, and in addition to these amazing leaders, we at Renegade know that there are countless others worth celebrating for their contributions to marketing in the B2B world.

    This episode comes from our recent livestream show on the subject, featuring LogRhythm CMO Cindy ZhouSkillsoft CMO Michelle Boockoff-Bajdek, and Charlene Li, the founder of Altimeter, author of The Disruption Mindset, and one of the women on TopRank’s aforementioned list.

    Tune in to hear these inspiring leaders and role models share all about what it means to be a woman in the C-Suite, what progress still needs to be made, and how we can all work together to get there.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • December 18, 2020 7:51 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 219: Powering 2021 B2B Marketing with Conversational AI

    In the premiere episode of Renegade Thinkers Live, Drew was joined by CMOs Rashmi Vittal (Conversica) and John McCrea (Amplify.ai), to discuss all things conversational AI. We take stirring things up quite literally here at Renegade, so in this episode, we sipped in the latest AI marketing insights along with Letherbee’s original label gin (which was amazing, by the way).

    It was a fun episode, filled with AI conversational marketing use cases, wisdom from Dr. Benjamin Franklin, and a Live audience Q&A. Even Google Chrome makes an appearance! Tune in to hear some incredible use cases, learn why John and Rashmi both say that “bot” is a terrible word, and see just how Intelligent Virtual Assistants (IVAs) can transform B2B marketing in a digital-first world.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • December 11, 2020 10:45 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 218: Awareness Matters: How One B2B CMO Cuts Through

    What happens when you pair an identity security company and Terry Crews? An impressive, wildly successful influencer marketing success story, that’s what. It was the final piece of the “Let’s boost our brand awareness” puzzle that Ping Identity CMO Kevin Sellers was looking for. They had already identified their new brand identity and got internal support, now it was time to go big.

    This episode is all about the courageous, artful, thoughtful, and scientific marketing that goes into building brand awareness, all in the service of driving new customer acquisition. As Kevin shares, “You can’t win business if you don’t even get a chance to bid on the deal.” Tune in for an inspiring story about brand differentiation, with ingenious marketing executions and measurable results.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • December 04, 2020 10:33 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 217: Precisely How to Change Your Brand Name

    Would CMO Kevin Ruane recommend renaming a brand during a pandemic? No, he wouldn’t; but they had to do precisely that when Syncsort acquired the data and software division of Pitney Bowes in December 2019. The company had 6 months to change the Pitney Bowes name—6 months that just so happened to coincide with all of the disruptions of 2020.

    In this episode, Kevin shares how Syncsort became Precisely, a global leader in data integrity committed to its “Trust Your Data” message. Tune in for tried-and-true best practices for B2B brands undergoing a name change, like when to get employees involved (hint: early and often) and how to successfully transition old brand equity over to a new, purpose-packed brand.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • November 20, 2020 11:07 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 215: Litmus Testing Your B2B Email Marketing Strategy

    This September, Litmus released the results of its latest state of email survey: 77% of marketers say email is one of their most effective channels, and 78% suggest that it’s been vital to their overall success. This should come as no surprise, especially given that Litmus surveys have also found email has a staggeringly high return on investment: $42 ROI for every $1 spent.

    The survey came out with the launch of Litmus’ first-ever Litmus Live Everywhere, a free, virtual event to replace their in-person one (which typically costs ~$1500, by the way), as well as a new product and certification program. Needless to say, Litmus has been busy.

    In this episode, CMO Melissa Sargeant joins Drew to discuss all things email marketing, like how Litmus markets to marketers, common mistakes, and why batch and blast is dead. This episode is jam-packed with insights from the CMO of one of the leading email marketing tools of today. Don’t miss it!

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • November 13, 2020 1:08 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 214: How CMOs Can Hire Smarter in 2021

    Any B2B or B2C organization is only as good as its team, so it may be surprising to hear that the hiring process hasn’t really changed for the last decade. In fact, 9 out of 10 CMOs say they aren’t doing anything different when it comes to building their marketing squads.

    It’s high time for that to change; it’s time to bring all of the tools available in MarTech over to the people side of the house. In this episode, Aptology CMO Caroline Tien-Spalding joins us to talk all things employee hiring. Tune in to hear why understanding behavior at work is essential, how Caroline built a CRO advisory board to help drive content, and how hiring right can boost revenue across the board.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • October 30, 2020 1:21 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 212: Making B2B Marketing More Social

    As a multi-disciplined, multi-functional channel, social deserves a seat at every B2B brand’s strategic table. A robust social strategy does more than just drive brand awareness, it also can also generate leads, attract talent, and build a strong employee culture with far-reaching effects. Don’t take just our word for it though—this week’s guest is Jamie Gilpin, the CMO of leading social media management platform Sprout Social, and she’s here to discuss all things, well, social.

    From why the C-Suite needs to be on social to why you need more than just a “Twintern” to manage your social channels, this episode is chock full of insights about common B2B social media mistakes and specific B2B social media success. Jamie not only shares how social plays an important role in Sprout Social’s marketing mix, she also addresses how social listening has informed successful marketing motions and driven revenue. Check it out!

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • October 23, 2020 9:22 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 211: B2B Partnerships That Matter

    Like many B2B companies, K2 Software has really zeroed in on what makes its low-code process automation platform mission-critical for its customers. Unlike many B2B companies, K2 had already started shifting its strategy and messaging in 2019, months before the far-reaching effects of COVID were on anybody’s radar. In the scramble to prove that its product or service is essential during a downturn, K2 was ahead of the game.

    In this episode of Renegade Thinkers Unite, K2 CMO Carlos Carvajal shares how the company’s recent brand transformation and various internal and customer partnerships have helped them navigate the challenges of 2020 and transform automation for the better. Be sure to tune in to hear about the success of K2’s virtual event, the launch of a new sub-brand, how K2 celebrates customer success, and more.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • October 09, 2020 10:36 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, 209: Spinning a New B2B Brand Out of IBM

    Imagine a globally recognized brand (say, IBM Watson Marketing) decides to spin out and gets packaged up and purchased by private equity. Imagine said brand not only has big name recognition, but also a handful of acquisitioned companies with some seriously loyal customers. So, you’re a brand-new company with 1,000+ employees, 3,500+ customers in 21 countries, and 5 major products; you need to build an infrastructure, culture, and brand from scratch. Top that all off with a worldwide pandemic, and you’ve got one seriously big challenge ahead of you.

    Enter CMO Norman Guadagno. Joining Acoustic in 2019, Norman’s mandate was to create a brand, build a marketing organization, and build a company for the IBM carve-out. Daunting, yes, but in this epic episode, Norman shares how Acoustic has made a name for itself. From partnering with HR to establish a distinct culture to selling the new brand to existing customers, this jam-packed episode is a must for courageous B2B marketers everywhere.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • September 18, 2020 9:26 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 206: B2B Marketing to the Rescue

    Businesses need marketing now more than ever if they want to drive top-line growth. Why? Because marketers know how to do more with less. Despite budget cuts and the shift to virtual-only communications, marketers still know how to motivate employees, generate quality leads for sales teams, and gather customer feedback to influence product. As Drew says, “Marketing to the rescue. This is your moment.”

    Enter CMO Katie Risch of Centro, a global software provider for digital advertisers that has grown from 3 employees to 700 in 15 years. In this episode, Katie shares how the marketing team at Centro has played a crucial role during COVID—enabling the sales team via high-quality content and enabling the product team to develop a companion product for the platform. As one of the original 3 employees at Centro, Katie also shares her unique path to the CMO role, one that has made her a dynamic leader who really understands what it means to align teams to work towards the company vision. You don’t want to miss it!

    For full show notes and transcripts, visit https://renegade.com/podcasts/

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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