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  • April 30, 2021 7:38 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 238: The B2B Vertical Marketing Playbook

    Artful marketers don’t just chuck paint at the wall and hope people notice, they come with a full set of brushes and an eye for detail. It’s this focus that can lead to some really effective, targeted marketing campaigns, and in this episode, we’ll be exploring the medium called “Vertical Marketing.”

    There’s a lot to sift through when it comes to building a robust B2B vertical marketing program, but Ian Howells of Sage IntacctLynne Capozzi of Acquia, and Mika Yamamoto of F5 are great guides. Tune in to hear how they apply vertical marketing in the real world, where they’ve noticed mistakes, and why vertical marketing is here to stay.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • April 16, 2021 11:21 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 236: Balancing Brand and Demand

    Which came first, brand or demand? It’s an age-old question in the B2B world, especially for B2B CMOs who understand the delicate balance between growing a powerful, lasting brand and a demand gen engine that delivers results. Enter CFA Institute, a leading association of investment professionals with a global reach and a strong brand identity.

    In this episode, CMO Michael Collins shares exactly how CFA balances brand and demand while managing a robust MarTech stack, adjusting strategy where needed, and tracking key metrics to maintain a healthy data-oriented alignment with the C-Suite. Tune in to hear what has worked, what hasn’t, and how CFA has driven growth within its close-knit community of Chartered Financial Analysts.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • April 09, 2021 11:25 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 235: Brewing a Simple Brand Story with Tealium

    When CMO Heidi Bullock joined Tealium in 2019, her mandate was to grow the company from great to greater. Tealium already had a solid standing in the customer data management space when she arrived, having reached over $100 million in ARR with no plans of slowing down.

    Heidi dove in immediately, directly reaching out to customers and partners to figure out how to level up the brand. Tune in to hear Heidi spill the tea on how Tealium simplified its brand story, infused it into the organization, and brought it to market with a flourish. This episode is a remarkable lesson in B2B brand strategy—you don’t want to miss it!

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • April 02, 2021 7:40 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 234: B2B Marketers Marketing to Marketers

    Like any good magician, a great marketer never reveals their secrets. The best marketing is so good that it wows its target audience on the stage, but when that audience is a group of marketers, things become a lot trickier. It’s like pulling a rabbit out of a hat at a magician’s convention—your fellow marketers already know all the tricks of the trade, so they are that much harder to impress.

    In this episode, we spoke with three master CMOs of marketing to marketers: Norman Guadagno of AcousticJamie Gilpin of Sprout Social, and Eric Eden of Postclick. In this insightful conversation, they share all kinds of tricks of the trade, from strategies to really engage the marketing community to how much MarTech is too much. Check it out!

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • March 26, 2021 11:23 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 233: One Marketer's Change Management Playbook

    When Johnny Smith Jr. joined Encompass Health as VP of Marketing, he was tasked with a tall order—to create a strong, growth-oriented marketing department. The change management job would involve a complete rebuild, but luckily for Encompass Health, Johnny’s strategic approach to marketing transformation and diplomatic leadership helped them align the organization in 12 months.

    Tune in to hear Johnny’s in-depth, step-by-step guide to building a marketing organization. From establishing guiding principles to aligning newly organized across strategic priorities, Johnny is a master in change management. Check it out!

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • March 19, 2021 7:43 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 232: Finding the Perfect CMO Gig in 2021

    The executive job search is all about taking a consultative approach. For CMOs, it’s about using interviews to truly understand the pain points of an organization and to measure their values against your own. It’s about setting expectations so that, once hired, the CMO be able to deliver both quick wins and big wins that have a lasting impact. And now, Post-COVID, it’s also about doing all of those things virtually.

    This episode comes from a livestream we recorded in January 2021 with three guests who bring different perspectives to the CMO job search. Patti Newcomer-Small had just been hired as CMO at FMG SuiteSara Larsen was in transition at the time (now she’s CMO of Wolters Kluwer Health), and Brandon Palmer of Discover Podium coaches CMOs looking for their next gig. Tune in to hear how the job hunt has changed post-COVID as well as an abundance of useful tips for the search and that first 90 days as a virtual leader.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • February 12, 2021 7:46 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 227: B2B Virtual Events Done Better

    In-person events have always been gold for B2B brands. Accounting for 10-50% of B2B marketing budgets in 2019, B2B marketers relied on physical events as a massive revenue source, effectively filling the funnel with leads, closing deals, and extending customer contracts.

    This was not to be so in 2020. We all know the story—as marketers everywhere had to pivot to digital, events and event planning went virtual. Lift and shift was not going to work. Not only did B2B marketing teams face unanticipated technical challenges and a sea of new virtual platforms, they also had to figure out how they could actually engage attendees and nurture leads in a world of Zoom fatigue.

    This episode comes from a recent livestream, where CMO Mandy Dhaliwal (Dell Boomi), CMO Paige O’Neill (Sitecore), and CEO David Fischette (Go West Creative Group) shared everything about their virtual event experiences in 2020, both the good and the bad. Tune in for common challenges, creative solutions, and predictions for the future of B2B virtual events. Who knows, they may be here to stay.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • January 15, 2021 7:48 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 223: How to Get More Women in the C-Suite

    There are 50 honorees listed in TopRank’s 2020 installment of Influential Women in B2B Marketing Who Rocked, and in addition to these amazing leaders, we at Renegade know that there are countless others worth celebrating for their contributions to marketing in the B2B world.

    This episode comes from our recent livestream show on the subject, featuring LogRhythm CMO Cindy ZhouSkillsoft CMO Michelle Boockoff-Bajdek, and Charlene Li, the founder of Altimeter, author of The Disruption Mindset, and one of the women on TopRank’s aforementioned list.

    Tune in to hear these inspiring leaders and role models share all about what it means to be a woman in the C-Suite, what progress still needs to be made, and how we can all work together to get there.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • December 18, 2020 7:51 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 219: Powering 2021 B2B Marketing with Conversational AI

    In the premiere episode of Renegade Thinkers Live, Drew was joined by CMOs Rashmi Vittal (Conversica) and John McCrea (Amplify.ai), to discuss all things conversational AI. We take stirring things up quite literally here at Renegade, so in this episode, we sipped in the latest AI marketing insights along with Letherbee’s original label gin (which was amazing, by the way).

    It was a fun episode, filled with AI conversational marketing use cases, wisdom from Dr. Benjamin Franklin, and a Live audience Q&A. Even Google Chrome makes an appearance! Tune in to hear some incredible use cases, learn why John and Rashmi both say that “bot” is a terrible word, and see just how Intelligent Virtual Assistants (IVAs) can transform B2B marketing in a digital-first world.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • December 11, 2020 10:45 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 218: Awareness Matters: How One B2B CMO Cuts Through

    What happens when you pair an identity security company and Terry Crews? An impressive, wildly successful influencer marketing success story, that’s what. It was the final piece of the “Let’s boost our brand awareness” puzzle that Ping Identity CMO Kevin Sellers was looking for. They had already identified their new brand identity and got internal support, now it was time to go big.

    This episode is all about the courageous, artful, thoughtful, and scientific marketing that goes into building brand awareness, all in the service of driving new customer acquisition. As Kevin shares, “You can’t win business if you don’t even get a chance to bid on the deal.” Tune in for an inspiring story about brand differentiation, with ingenious marketing executions and measurable results.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

CMO Huddles is a DBA of Renegade, LLC. 1397 2nd Ave #177, New York, NY 10021

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