CMO Huddles

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A panel of Huddlers discuss the hottest B2B marketing topics, live!

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Tune in every Tuesday for bite-sized CMO wisdom from CMO Huddlers.

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The top podcast for B2B CMOs & other marketing-obsessed individuals.

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Read Q&As with the top B2B marketers today in Drew's Ad Age column. 

Ad Age

  • October 07, 2022 10:36 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 312: Make Time to Save Time: A CMO Guide to Productivity 

    What’s a CMO’s number one adversary? Time. 

    In a role with such a wide purview and high expectations, there are a limited number of hours to get it all done. Enter Kory Kogon, VP of Global Field Development at FranklinCovey and author of The 5 Choices: The Path to Extraordinary Productivity 

    Kory recently joined a CMO Huddles Bonus Huddle (re: a private Q&A) to share the 5 most important choices anyone makes during the day and change bad, time-sucking habits in order to be less busy, more productive, and healthier all around. Don’t miss it!  

    For full show notes and transcripts, visit 

  • September 23, 2022 12:14 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 311: B2B Marketers Overcoming The Great Resignation

    The Great Resignation, The Great Renegotiation, The Great Reshuffle… whatever you want to call it, recruiting challenges are alive and well in the B2B world. That’s why we brought in 3 savvy, inspiring CMOs to share their approaches to attracting talent via Great Cultures, Great Experiences, and Great Brands… all while the world adjusts to a new hybrid reality. Don’t miss this one, featuring:   

    For full show notes and transcripts, visit 

  • September 16, 2022 10:14 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 310: Two Drews Get Recession-Proofed!

    The jury’s still out on the pending recession and whether it’ll happen or not. But a month’s worth of CMO Huddles discussions about how to prepare for a downturn has yielded a wealth of best practices that you should be keen to put in place no matter what the future holds.  

    In this Drew-on-Drew episode, the Drews explore 4 buckets of recession preparedness: Essentialness, Insulation, Operation, and Internal. In each bucket, there’s a lot to consider, like how important it is to ramp up your customer marketing efforts, how to tie marketing activities to revenue, how to balance staff and programs in the face of budget cuts, and more.  

    If you’d like to see where your business might be lacking in particular, take a spin in this special Recession Preparedness Calculator, developed with the help of the fabulous team at 

    For full show notes and transcripts, visit 

  • September 09, 2022 1:17 PM | Anonymous member (Administrator)

    With the pandemic getting closer to endemic status, marketers are shifting their attention to an increasingly likely recession. In a recent survey, 85% of US-based CFOs thought we were already in a downturn and 61% expected it to last at least 6 months. And when CFOs get nervous, marketing budgets get cut. Are you as ready as you could be? Use this calculator to find out where you stand relative to your peers and how you can get ahead of your competitors.

    Based on conversations happening at CMO Huddles, we've sorted recession-preparedness into 4 buckets, which you can get a sneak peek of below. Take the full calculator quiz to get a personalized recession-proofing plan. 

    • Essentialness
      • Are you a must-have or a nice-to-have brand? 
      • Is ROI baked into your product? 
      • Do you have a CAB? 
      • What % of customers actually refer you? 
    • Insulation
      • Are you hugging your customers? 
      • Do you have customer case histories? 
      • Are you trying to create demand, or capture it? 
      • Can you correlate marketing and revenue? 
    • Operation
      • Do you have a C-Suite blessed predictive demand gen model? 
      • What's your balance of people, programs, and MarTech?
      • Are you making big budget commitments? 
      • Do you have a % of your budget set aside for experimentation?
    • Internal: 
      • How much credibility have you built internally? 
      • Do you prioritize building strong C-Suite relationships? 
      • Have you surveyed your employees? 
      • Do your employees love your brand? 

    To create a calculator like this for your business, check out the no-code SaaS platform, Outgrow.

  • September 09, 2022 10:43 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 309: B2B CMO GTM Strategies with Sangram Vajre  

    Oh, do we love any and all conversations with Sangram Vajre! At the heels of co-founding his new venture GTM Partners and co-authoring the WSJ best-selling book MOVE: The 4-Question Go-To-Market Framework, we invited Sangram to join a CMO Huddles Bonus Huddle (re: a private Q&A) to help B2B CMOs rethink their GTM strategy and wow… 

    He did not disappoint. Tune in for a fantastic episode with a seasoned marketer-at-heart that covers the CMO’s role in GTM, signs your GTM strategy might be broken, which metrics matter in the world of GTM, and a whole lot more. 

    For full show notes and transcripts, visit 

  • September 02, 2022 9:52 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 308: The B2B Market Research Episode

    B2B market research. When done right, it’s a tentpole for an entire quarter’s worth of marketing activities. A resource to help SDRs transform leads into genuine opportunities. A newsworthy buzz about your brand that will catch the attention of everyone in your orbit, including customers, prospects, analysts, and talent for those highly skilled roles you’re trying to fill.

    For this episode, we’ve got two world-class CMOs to share all the ins and outs of B2B market research with you—say hello again to longtime friends of the pod: Denise Vu Broady of Appian and Dan Lowden of Human and tune to learn how to get your B2B market research to do all of the above. Happy listening! 

    For full show notes and transcripts, visit 

  • August 19, 2022 10:34 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 306: Marketing Ops — What B2B CMOs Need to Know

    We have lofty expectations for our MarTech stacks. They’re meant to automate marketing processes to clear the way for more big thinking. To keep a clean and accurate tracker of every customer and prospect in the system. To prove to the org that marketing is contributing to growth.  

    But this isn’t always the reality, and B2B businesses often find themselves with too much tech, not enough staff, and dirty data that focuses on the wrong metrics. Avoid these woes by listening to this episode with Mike McKinnon, VP of Global Revenue Operations at LogRhythm and author of The Marketing Operations Handbook (which you should get your hands on ASAP). 

    This conversation comes from a CMO Huddles Bonus Huddle (re: a private Q&A), and answers all your questions about budgeting for MarTech, the intersection of Marketing Ops and Rev Ops, proving marketing’s value, and more.   

    It just skims the surface of what top B2B CMOs of today are solving together at CMO Huddles… To learn more about our guest pass program, visit   

    For full show notes and transcripts, visit 

  • August 18, 2022 1:45 PM | Anonymous member (Administrator)

    Software developers are notorious for rejecting marketing in almost any form. Their sniff test for inauthenticity rivals that of world-class sommeliers. But a few brands crack the code, turning skeptics into fans. How Auth0—a software company that was recently acquired by Okta—did it is a lesson for any marketer looking to build community among super-savvy end users.

    The process starts with hiring your target. “Around one-third of our marketing team members are developers,” said Kerry Ok, Auth0’s senior VP of marketing. “They hold us to really high standards.”

    Auth0 used tutorials, brand ambassadors and a sense of humor to reach super-savvy end users

    Read the full Q&A on Ad Age: How a Software Company Built Trust in the Developer Community

    Listen to the Episode: Auth0 Marketing VP on Developing Developer Love

  • August 12, 2022 10:29 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 305: B2B Rebranding: Tips and Tricks

    There are many different reasons to rebrand, but if it’s just to change the logo and colors to “freshen things up,” that’s not it. A rebrand has to be more a coat of paint on an old barn, and while we talk a lot about that here on Renegade Marketers Unite, this episode brings three different 3 rebranding stories to the forefront.

    Tune in to learn about three different B2B rebrands from CMOs Heather Salerno of AppcastMarshall Poindexter of OpenEye Scientific, and Gabi Zijderveld of Smart Eye. They share all kinds of goodies, like how to get buy-in for rebranding efforts, how to work with agency partners, how much to budget for a rebrand, and more. Don’t miss it! 

    For full show notes and transcripts, visit 

  • August 05, 2022 11:09 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Marketers Unite, Episode 304: All In On Brand with SADA CMO

    Over the course of SADA’s growth, the company has had a habit of going all in. It went all in on Google Cloud in 2019, divesting its Microsoft Cloud business to get there. It went all in on its 2020 rebrand, casting aside the brand it had for the brand it needed to move business forward despite the shock of the pandemic. And it goes all in for its employees, customers, and prospects every day.

    It’s kinda a no-brainer that their brand purpose can be surmised in the phrase “Together, we’re all in.” In this episode, SADA CMO Narine Galstian talks about all the strategic thinking behind the cloud provider’s bold rebrand. She also discusses the secret to her longevity at SADA (almost 10 years!!) and what it means to be an #IamRemarkable facilitator. Check it out!

    For full show notes and transcripts, visit 

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