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  • April 01, 2018 7:33 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 72: Best Strategies to Improve Your Marketing Technology Stack

    In this second installation of Drew’s interview with Eric Eden, CMO of Receipt Bank, they discuss additional strategies to improve your marketing technology stack. Be sure to listen to Part 1 of this conversation on episode 71 of Renegade Thinkers Unite.

    You have to have the right technology stack in place in order to be effective in today’s B2B marketing environment. After securing a budget and receiving buy-in from company leadership teams, selecting the right pieces to add to your stack is the next big step.

    There are countless programs and applications available, but CMOs must avoid getting caught up in the newest, shiniest options on the market. By identifying your organization’s marketing and revenue goals you can then decide which programs will help you achieve those goals. Hiring the right staff and giving them the right training will ensure these pieces will positively impact your marketing efforts, which will drive leads to your sales team.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • March 29, 2018 8:33 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 71: Using a Refined Marketing Technology Stack as a Revenue Generator

    When Drew recently asked a crowd of CMOs how much revenue marketing should directly generate, most said 5-15%. However, Eric Eden, expert CMO of Receipt Bank, claimed that marketing should be a company’s main revenue generator, bringing in 80% of all sales.

    This uncommon point of view is explained and detailed on this episode of Renegade Thinkers Unite. Eric and Drew talk through the first two main steps of how to turn your marketing efforts into a revenue machine. They discuss the importance of having a solid foundation marketing technology stack, all of the details behind why evidence-based marketing is the norm, and how to secure a substantial marketing budget for your team. You can listen to part 2 of this interview here.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • February 15, 2018 10:51 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 65: The Ups and Downs of Xerox’s Universal Awareness and Shifting Your Brand Perception

    The ultimate dream for marketers is universal awareness – the point in time when your brand becomes synonymous with a noun. Having your brand become a verb is an even better case scenario (think, “I’ll Venmo you the money!” or “I’ll Google it.”) This extremely high level of brand awareness can create issues though when your brand perception becomes “stuck” in this one-way thinking.

    On this episode of Renegade Thinkers Unite, the CMO of Xerox, Toni Clayton-Hine, joins Drew for a conversation about how Xerox is embracing the new connectivity trend and how it is breaking through old brand perceptions to stay relevant in the 21st century.

    Toni shares with Drew the story behind Xerox’s latest marketing initiative, Set the Page Free, and how Xerox is striving to be at the forefront of the intersection between digital and physical workspaces. They also discuss the pros and cons of such a risky marketing project and Toni’s top “do’s and don’ts” for current CMOs.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • September 29, 2017 12:59 PM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 43: Redefining Core Brand Values to Drive Customer Success

    Core values undoubtedly determine the path of a brand. Companies that have a clear vision are likely to be more resistant to adversity than those that don’t. Denise Vu Broady, CMO at WorkForce Software, knows plenty about both core values and adversity. Having fled Vietnam as a child, Denise learned to become resilient by sticking to her roots while growing up in Richmond, Virginia. She learned in her post-graduate job quest that a strong foundation should be the backbone of any company.

    When Denise arrived at WorkForce, she noticed that the core brand values had not be clearly defined.  Working with the leadership team, she made this her top priority. Needless to say, changing the heart and soul of the established international company was no easy feat. That didn’t stop Denise from helping to redefine WorkForce’s ideology from the inside out.

    On this Renegade Thinkers Unite episode, Denise explains how she managed to help construct WorkForce’s values and drive its future success. 

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • July 28, 2017 9:16 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 32: How Kofax's CMO Built a Global Marketing Organization

    With great power comes great responsibility. When Lexmark acquired Kofax—an automation software company—in 2015, the now-global business was burdened with the task of streamlining its marketing functions. Kofax CMO Grant Johnson was tabbed for the job. It was Johnson’s duty to institute a centralized marketing plan that the company’s worldwide sectors could follow.

    Grant Johnson talks about his formula for creating a unified, global marketing strategy in part two of his interview on the Renegade Thinkers Unite podcast (You can listen to the episode here.) Host Drew Neisser, accompanied by Inc. magazine author Bill Carmody, ask Johnson about his trials and triumphs. If you missed part one of this episode, you can listen to it here.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • July 25, 2017 9:12 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 31: B2B Marketing Success Starts with Internal Alignment

    If one phrase could be used to describe the philosophy of marketing in 2017, it would be “customers come first.” Gone are the days of product pushing as a surefire advertising strategy. Consumers want to find solutions to the problems they encounter. Marketers have to address those needs from first contact to have a shot at a sale. And really, that’s how it should be—marketing brands as answers and showing that there are people behind the brand who care about the consumer.

    Kofax CMO Grant Johnson is leading the way in putting the customer first. His team speaks its clients’ language, delivering an authentic persona at every buying stage.

    Tune in to part one of Grant Johnson’s interview with Renegade Thinkers Unite host Drew Neisser, and Bill Carmody, entrepreneur and Inc. magazine author.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • May 14, 2017 8:19 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 18: Engaged Employees Beget Better Marketing

    When you think about how companies motivate employees, you’ll likely think of human resources first. This wasn’t the case for Patti Newcomer-Small, Vice President of Marketing at Intuit. After she returned to the financial software company following a hiatus, Newcomer-Small realized that it was her responsibility to improve the lives of her employees if she wanted to increase company productivity. To empower her team to perform at optimal levels, she would need to invest time and energy into promoting employee engagement. 

    Now, you might think that employee engagement simply means satisfaction with the company. Not so. When Newcomer-Small looked at metrics for Intuit’s employee engagement, she instead focused more on retention: Would the employee stay with the company even if they received a better offer from someone else?

    Since her return to Intuit, Newcomer-Small significantly increased employee engagement—and thereby reduced turnover—which she described as one of her proudest accomplishments. So, if you’re wondering how you can do the same for your own company, you’ve found the right podcast! In this week’s episode, Newcomer-Small shared several principles that marketing leaders need to abide by to truly engage and empower their employees, ultimately translating that positivity into productivity. Check it out! 

    For full show notes and transcripts, visit https://renegade.com/podcasts/

  • April 16, 2017 8:12 AM | Anonymous member (Administrator)

    Listen Here | From Renegade Thinkers Unite, Episode 14: Marketo's CMO Reveals the Engagement Economy

    At one point in our conversation, Chandar Pattabhiram says “I’ve always believed that people buy candles not because they need candles, but because they need light.” As CMO of Marketo, Chandar brings a floodlight to the world of marketing, leading to an episode of Renegade Thinkers Unite you won’t want to miss. Among his many illuminating ideas, Chandar espouses “engagement marketing” as the only way to overcome the radical shift in power from buyer to seller and proposes that we’ve entered the “engagement economy.”

    Expecting a conversation about the science of marketing, marketing automation and perhaps the latest in artificial intelligence, his focus on engagement, the art of storytelling and advocacy provided a show that is as surprising as it is informative.

    For full show notes and transcripts, visit https://renegade.com/podcasts/

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