Listen Here | From Renegade Thinkers Unite, Episode 84: Why an Account Based Marketing Strategy in B2B is Successful 

Finding the best ways to market in the noisy B2B world has always been a challenge, but Jon Miller, founder, and CEO of Engagio has found success with an account-based marketing strategy for his company. On this episode of Renegade Thinkers Unite, he explains what account-based marketing is and why it can change the way you approach prospective clients. He shares practical ways you can authentically relate to company CEOs and why account-based marketing strategies are a business process, not a tech stack tool.

For full show notes and transcripts, visit https://renegade.com/podcasts/