Huddlers in the News

Listen Here | From Renegade Marketers Unite, Episode 394: The 6 Dimensions of a Fortune 500 CMO

If you’re a B2B CMO stuck in limbo at the moment—you’re not alone. We’re in a seller’s market for executive talent, and the round peg, round hole expectations of companies looking for their next marketing chief are exceptionally limiting.

Richard Sanderson of Spencer Stuart brings a glimmer of hope, suggesting a brighter outlook for 2024. In this episode, he shares his expert perspective on the trials and triumphs facing today’s marketing leaders. Tune in as we explore what’s going on with the CMO role right now, the 6 dimensions that capture recruiter’s attention, and effective strategies to showcasing these qualities on LinkedIn. Plus tips on interview prep, 100-day plans, and what mediums to search through.

Recorded during a CMO Huddles Transition Team Huddle, this episode is more than just a conversation—it's a part of a supportive community aimed at empowering CMOs through networking, resume and cover letter reviews, and shared experiences. If you’re a B2B CMO in transition, check it out.

What You’ll Learn 

• What the CMO job market looks like in 2024  
• How to stand out to recruiters
• How to prepare for the interview process

Listen Here | From Renegade Marketers Unite, Episode 393: Beyond Happiness: The Heart of Authentic Leadership

We’re in a defining moment where the role of the CMO is under the microscope, every decision measured against the relentless drumbeat of numbers and revenue. Yet, the pillars of authentic leadership extend far beyond the balance sheets—they’re the bedrock for sustainable growth.

Tune in for a compelling dialogue with Jenn Lim, author of Beyond Happiness, as we delve into the art of harmonizing purpose with performance. Learn how a purpose-driven mindset can yield profound job satisfaction, catalyze growth, fortify teams, and solidify your place in the C-Suite.

This episode unpacks practical strategies for safeguarding your career trajectory and elevating your role, even amidst the fervor of lead-chasing. Because in the end, the true measure of a CMO's success is about more than revenue generated—it’s in the resilience, innovation, and authenticity they bring to their team and the entire organization.

What You’ll Learn 

• How purpose drives growth & impact  
• Exercises to build more effective teams
• How to future proof your role

Listen Here | From Renegade Marketers Unite, Episode 392: Leading Transformation: CMO Strategies for Dynamic Change

From shifting market trends to M&As to unexpected external events, if great B2B marketing is one thing—it’s agile. And in this episode, we pull back the curtain on CMOs who aren't merely surfing the waves of change—they're harnessing them.

Welcome to a masterclass in change management from Cary Bainbridge of ABM Industries, Narine Galstian of SADA, and Khalid El Khatib who was of Stack Overflow at the time of this recording but is now CMO of Consumer Reports.

Join us as we dissect pivotal decisions, pivot points, and the nimble moves that define successful B2B marketing today. We’ll explore the agility of B2B marketing through the lens of these seasoned leaders, providing actionable insights into how to lead transformation via resilience, strategic foresight, and a culture of continuous learning.

What You’ll Learn

• How marketing can lead B2B transformation
• The CMO’s role in change management   
• How to maintain executive alignment

Listen Here | From Renegade Marketers Unite, Episode 391: Privacy Laws, First-Party Data, Google On-Page Results… Oh My!

From new privacy laws to AI-influenced Google search algorithms, there’s been a massive shift in the world of B2B paid media.

In response, CMO Huddles has tapped Josh Muskin of WebMechanix and Mike Ulanski of thunder::tech, experts in cutting-edge targeting and data utilization, to shed light on how B2B marketers can refine their strategies for today's challenges.

From leveraging first-party data in ad campaigns to executing precise ABM on LinkedIn, our guests reveal how a data-centric approach can significantly boost engagement with niche B2B audiences. Plus, they share insider tips on optimizing SEO and content to stand out on Search Engine Results Pages (SERPs), which are increasingly influenced by AI algorithms.

This episode is packed with use cases, best practices, and innovative strategies, offering businesses the insights needed to navigate the intricate realm of B2B marketing and capitalize on the latest technologies. Tune in if you’re looking to enhance lead quality and market presence in a digital-first economy.

What You’ll Learn 

• How to pivot your targeting and media buy strategy  
• How to optimize media spend (and where to spend it)
• How AI is changing what shows up in Google search

Listen Here | From Renegade Marketers Unite, Episode 389: Forrester’s Transformative B2B Marketing Playbook

In the ever-evolving rodeo we call “B2B marketing,” CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead the stampede in marketing-led transformation.

In this episode, Forrester’s Matt Selheimer shares his hard-earned insights into a wide-reaching range of important strategic recommendations, including:

• Navigating the preferences of Millennial and Gen Z buyers  
• Securing and optimizing marketing budgets with a VC’s savvy
• Selling in the long-term value of consistent brand investment
• Building agile, customer-centric “two-pizza teams”  
• Broadening the scope of marketing metrics beyond pipeline

Tune in with your notepad (or your favorite AI assistant) ready, as we uncover the future of B2B marketing, one insightful tip at a time!

What You’ll Learn 

• What Millennial and Gen Z buyers care about most  
• How to secure a solid marketing budget
• Transformational metrics, org models, AI usage

Listen Here | From Renegade Marketers Unite, Episode 388: The Reflective CMO: Harnessing Introversion

Is the pen mightier than the roar in the realm of B2B marketing? Witness the unexpected edge introverted leaders like Bill Strawderman of GS1 US, Julie Kaplan of CareMetx, and Lorie Coulombe of Q4, Inc. wield in an arena where they turn introspection into influential strategy.

Join us as we delve into how introversion shapes effective leadership. From the power of the thoughtful pause to mastering calm under pressure, we explore the misconceptions of shyness, how to be heard in executive meetings, how to consciously build balanced teams, and a whole lot more.

Whether you're an introvert or extrovert—or somewhere in between—this episode promises insights that will reshape or refresh your approach to communication and leadership. Don’t miss it!

What You’ll Learn

• The strengths of introverted leadership
• How to be heard in executive meetings   
• How to build balanced, diverse teams

Listen Here | From Renegade Marketers Unite, Episode 387: Training Your LLM & Other AI Marketing Hacks

Aside from “Artificial Intelligence,” what does “AI” stand for?

According to digital marketing expert Andy Crestodina of Orbit Media, it’s: “Another Input.” And this second opinion, when trained right, is able to identify gaps that the human brain can’t see, build personas, mimic your brand voice, and a whole lot more.

In this episode, Andy shares practical use cases for AI beyond content creation and design that will amp up your marketing impact. Tune in to this cutting edge conversation, previously aired as part of CMO Huddles Bonus Huddles, a monthly series featuring experts in AI, attribution, and more.

What You’ll Learn 

• How to train your LLM  
• How to use AI for gap analysis
• Practical AI use cases

Listen Here | From Renegade Marketers Unite, Episode 386: Syllabus for Success: B2B Marketing Lessons in EdTech

EdTech marketers, this show is for you. Everyone else, this show is ALSO for you.

Let’s examine the unique challenges EdTech marketers are facing right now:

• They effectively have to market to 50 local markets
• Due to the academic year, buying cycles are highly seasonal   
• With budget constraints, customers are demanding efficacy data

Scale, personalization, educating customers, proving ROI—there’s a lot to learn from how EdTech CMOs are approaching said challenges. In this episode, learn from EdTech marketing masters: Kevin Briody of Edmentum, Kay Moffett of Amplify, and Megan Rainbow of Allovue.

Plus, get an inside look at how purpose-driven marketing can attract and retain top talent and the importance of empathy in understanding the educator's perspective.

Don't miss this rich conversation filled with insights that transcend the EdTech space, providing valuable takeaways for marketing leaders in any sector.

What You’ll Learn

• The top challenges for EdTech CMOs (and how they’re solving them)
• How to navigate localization challenges   
• What’s working in EdTech marketing

Listen Here | From Renegade Marketers Unite, Episode 385: Speed Sells: The Crucial Role of Time in Customer Satisfaction

Two out of three customers say that speed is as important as price—making it an essential ingredient of brand success.

That’s why it’s time for CMOs to harness responsiveness as a distinct competitive advantage. In this episode, Jay Baer provides a blueprint for how to get there, detailing 6 time-busting strategies shared in his book, “The Time to Win.”

From auditing your current responsiveness to baking in a “fast pass,” prepare to transform customer interactions into swift, memorable experiences that promote loyalty and positive word-of-mouth.

Don't miss out on these game-changing insights that could set the pace for your company's future!

What You’ll Learn 

• Why time is a key differentiator  
• 6 ways to be a more responsive organization
• How to apply Jay’s “need for speed” framework

Listen Here | From Renegade Marketers Unite, Episode 384: Flex Your Global Marketing Muscles

Expanding into new markets can bring incredible growth opportunities for B2B brands. But how can marketers navigate the complexities of cultural nuances to build successful global marketing strategies?

Spoiler alert: It’s not easy tying together a global marketing model under different time zones, budgets, languages, cultures, and different sets of resources. A CMO undergoing such an endeavor can’t be afraid to get their hands dirty and iterate as you grow.

In this episode, three such seasoned CMOs share the strategies and best practices that drive success in global markets. Tune in as we explore the power of community building, how to coordinate across borders, and how local experiments can be transformed into global wins.

Our Panel

• Adriana Gil Miner of Iterable
• Norman Guadagno of Mimecast   
• Janet Jaiswal of Cloudbeds

What You’ll Learn

• How to expand your marketing globally
• How to merge local campaigns with the overall brand   
• How to coordinate an international team