The Top B2B Marketing Influencers of 2024

Being a marketing leader has always demanded a unique blend of strategy, resilience, and innovation. But 2024 posed its own distinctive set of hurdles that made even the most seasoned CMOs rethink their playbooks. Buying cycles continued to lengthen. Marketing budgets were trimmed yet again while sales goals were raised. PE firms impatiently swapped CMOs and CROs like playing cards.

Nonetheless, many intrepid B2B CMOs found ways to do more with less. The great ones figured out a long time ago that leaders only do the things that only they can do, and delegate the rest to high-quality staffers. They earn the trust of these individuals by having their backs. By sharing the limelight and accepting responsibility for the defeats. By creating cultures of experimentation. By making time for their direct reports. And making them feel connected to something important.

In this eBook, we celebrate the marketing leaders who faced the challenges of 2024 head-on and emerged stronger—take a look!