CMO Huddles

CMO Huddlers Discuss Purpose-Driven Marketing (LIVE)

July 22, 2022 9:52 AM | Anonymous member (Administrator)

Listen Here | From Renegade Marketers Unite, Episode 302: B2B World... Meet Purpose-Driven Marketing

In case you weren’t sure about the power of purpose, this episode of Renegade Marketers Unite with Peter Neiman of Amalgamated Bank and Julia Goebel of Halo Health (now a part of symplr) may just clear things up for you. The marketing execs at these organizations have seen it first-hand—purpose wins employees, customers, and prospects in ways that even the most impressive swag cannot. 

Tune in for a fascinating episode as we cover how marketers can help their organizations embed purpose into everything they do, why the business you may lose isn’t always necessarily a bad thing, how to avoid “purpose-washing,” and more! 

For full show notes and transcripts, visit https://renegade.com/podcasts/ 


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