In this episode, three CMOs share the secrets to setting up your B2B brand strategy for success. Tune in to learn how to sell brand to the board, the C-Suite, and through data—to get the internal buy-in necessary if you want your branding efforts to succeed and propel business growth. This interview’s expert insights come from:

• Pamela Herrmann (previously at On Q Financial, now at SVP Marketing at Ethisphere) 
• Jamie Gier (previously CMO of Dreambox Learning, Ceros) 
• Johnny Smith, Jr. (previously at Encompass Health, now VP Comms at Roche Diagnostics)