For Sitecore CMO Paige O’Neill, the arrival of a new CEO, the acquisition of four companies and a near doubling of the employee base in just 18 months meant one thing: It was time for the customer experience management company to rebrand.
“With all the change, rapid expansion of our product portfolio, and new team members, it seemed like the right time to check in on our brand purpose and refresh our brand identity,” O’Neill said.
Sitecore project was shaped by customers’ desire to stand out digitally
Read the full Q&A on Ad Age: How Rebrand Followed Rapid Growth for Customer Experience Management Company
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