How did global consulting giant LTI launch its Canvas online collaboration platform in fewer than four months? According to Chief Marketing Officer Peeyush Dubey, it took shoshin, “a Zen Buddhism word that means ‘beginner's mind.’ We believe that anyone with a beginner's mind will be able to solve many more challenges than someone who is thinking like an expert.”
While not what you’d expect to hear from a tech consulting firm with more than 42,000 employees serving 460 clients in 33 countries, it’s how Canvas was launched in record time during the pandemic. And it was Canvas that helped LTI change customer perceptions and accelerate growth.
Starting with a blank slate led to fast-track development of LTI Canvas
Read the full Q&A on Ad Age: How Zen Buddhism Helped Launch Tech Collaboration Platform in Record Time
Listen to the Episode: LTI CMO: The Shoshin of Brand, Demand, and Expand
