Like snow blanketing the East Coast, email is relentless. But there is the occasional snowflake—an email so relevant, timely and well-crafted that it moves you to action—and delivers an ROI of, say, $42 for every $1 spent. This kind of email, it turns out, can be found only through testing. One expert in this area is Melissa Sargeant, chief marketing officer of Litmus, a leading provider of email testing software. Sargeant anticipates a bright future for email especially as marketers increase their use of AI and machine learning. These technologies enable marketers to deliver personalized and consistent experiences—trends Sargeant sees converging in 2021.

Litmus CMO discusses AI, machine learning and personalized customer experiences.

Read the full Q&A on Ad Age: How a Testing Software Firm Helps Marketers Double Down on Email

Listen to the Episode: Litmus Testing Your B2B Email Marketing Strategy