After successive years of double-digit growth, Centro, a digital advertising software company, expected more of the same in 2020. Marketers and their agencies were spending heavily through the Chicago-based company’s digital buying platform and relied on company employees to help execute their buys. The partnerships were fueled by a near-weekly parade of face-to-face industry events.
When COVID hit, the events, travel and entertainment industries stopped spending overnight. Like so many others, Centro’s Chief Marketing Officer Katie Risch was forced to regroup.
Centro's CMO discusses the messaging, products and webinars that supported clients working from home.
Read the full Q&A on Ad Age: How Customers Helped a Digital Software Company Navigate the Pandemic
Listen to the Episode: B2B Marketing to the Rescue
