CMO Huddles - CMO Huddlers Discuss B2B Customer Marketing (LIVE)

CMO Huddlers Discuss B2B Customer Marketing (LIVE)

May 26, 2023 10:32 AM | Anonymous member (Administrator)

Listen Here | From Renegade Marketers Unite, Episode 346: From B2B Customers to B2B Advocates

Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more.

Featuring CMO Huddlers:

Tejal Parekh (Previously CMO Terminal)
Marca Armstrong of Passport
Grant Johnson of Billtrust (Previously CMO Emburse)

What You'll Learn

Customer marketing tactics
How to facilitate customer advocacy/advisory groups
How to know when your customer marketing program isn’t working

For full show notes and transcripts, visit https://renegade.com/podcast/

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