Listen Here | From Renegade Marketers Unite, Episode 351: So You Want to Lead a Brand Refresh
To rebrand or to not rebrand, that is the question… in this episode of Renegade Marketers Unite! Three CMO guests join to share the strategic process behind a brand refresh, from how to know it’s time to rebrand, to how to get buy-in, to what you need to do to execute a successful one. This is the perfect strategic rebrand episode for B2B marketers wondering if it’s time for a refresh, giving them the building blocks they’ll need to enable change that will drive business forward.
Tune in for wisdom from:
What You’ll Learn
- How to know when it’s time to rebrand
- How to get buy-in from the C-Suite and the board
- The process: from research to aha moments and more
- Metrics to show a successful rebrand
For full show notes and transcripts, visit https://renegade.com/podcast/
