What is a surefire way to snuff out any interest from a potential B2B buyer? A product pitch. Unfortunately, our brains are wired to pitch, so it’s going to take a collective effort and a lot of practice to rewire how you talk to your customers and prospects in market.

Enter Brent Keltner, President of Winalytics LLC and author of The Revenue Acceleration Playbook. He joined a recent Bonus Huddle to share how to develop your own revenue acceleration playbook, hit personalization at scale, and collect the customer stories that people really want to hear.

If you find this conversation insightful and would like to participate in these Q&As in real time, check out cmohuddles.com.

What You’ll Learn  

• How 3 CMOs evolved ABM programs at their organizations 
• Why you need clean data for successful ABM 
• How ABM can redefine the marketing function