CMO Huddles

CMO Huddlers Discuss Content Experience

June 21, 2024 11:20 AM | Anonymous member (Administrator)

Listen Here | From Renegade Marketers Unite, Episode 402: Captivating Content Experiences… That Convert!

What does it take to craft a fully-fledged content experience that not only engages but also drives conversions? Tune in to this episode as 3 seasoned B2B CMOs reveal the secrets to transforming content into a powerful tool for connection and conversion:
  •  Warren Daniels (Bynder) reveals how leveraging content templating enables localized, relevant experiences that drive results, like increasing campaign recall by 32%
  •  Ellina Shinnick (HUB International) discusses orchestrating thematic, integrated campaigns that bring the brand's personality to life through creative, energetic content, and their “HUB Outlook” campaign.   
  •  Katrina Klier (Sage Strategy Group) introduces the "Source and Savor" model to maximize content efficiency and impact while boosting resonance.

Uncover strategies to:

  • Balance brand storytelling with performance marketing tactics
  • Leverage research to redefine problems in a compelling, ownable way   
  • Measure content engagement to prioritize what resonates (and what to retire)
  • Capitalize on AI's potential as an indispensable content team member
  • And more!

Whether you're a content marketer or senior leader, this insightful episode is packed with actionable tips to elevate your content experience game. Don't miss out!

What You’ll Learn

  • How 3 CMOs are building full content experiences
  • How to balance performance marketing and brand   
  • How to assess and adapt your content plan
For full show notes and transcripts, visit

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