Listen Here | From Renegade Marketers Unite, Episode 402: Captivating Content Experiences… That Convert!

What does it take to craft a fully-fledged content experience that not only engages but also drives conversions? Tune in to this episode as 3 seasoned B2B CMOs reveal the secrets to transforming content into a powerful tool for connection and conversion:

•  Warren Daniels (Bynder) reveals how leveraging content templating enables localized, relevant experiences that drive results, like increasing campaign recall by 32%
•  Ellina Shinnick (HUB International) discusses orchestrating thematic, integrated campaigns that bring the brand's personality to life through creative, energetic content, and their “HUB Outlook” campaign.   
•  Katrina Klier (Sage Strategy Group) introduces the "Source and Savor" model to maximize content efficiency and impact while boosting resonance.

Uncover strategies to:

• Balance brand storytelling with performance marketing tactics
• Leverage research to redefine problems in a compelling, ownable way   
• Measure content engagement to prioritize what resonates (and what to retire)
• Capitalize on AI's potential as an indispensable content team member
  
• And more!
  

Whether you're a content marketer or senior leader, this insightful episode is packed with actionable tips to elevate your content experience game. Don't miss out!

What You’ll Learn

• How 3 CMOs are building full content experiences
• How to balance performance marketing and brand   
• How to assess and adapt your content plan

For full show notes and transcripts, visit https://renegademarketing.com/podcast/