Listen Here | From Renegade Marketers Unite, Episode 403: Partnerships: The Secret Weapon for B2B Growth

As budgets tighten, partnerships emerge as a beacon for innovation and growth.

In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover:

• Why partnerships are a key growth lever for B2B organizations
• The hidden “planning tax” that derails partnerships – and how to dodge it   
• The three layers of effective partnerships: production, distribution, and consumption
• The rise of the “Chief Partnership Officer” and what it means for your organization
  
• Cutting-edge metrics to prove your partnerships are pulling their weight
  

Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility.

Whether you’re a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships.

What You’ll Learn

• How to manage a successful B2B partnership
• What a modern partnership professional looks like   
• How to measure partnerships

For full show notes and transcripts, visit https://renegademarketing.com/podcast/