CMO Huddles

Bonus Huddle: Let's Discuss Partner Marketing

June 28, 2024 11:55 AM | Anonymous member (Administrator)

Listen Here | From Renegade Marketers Unite, Episode 403: Partnerships: The Secret Weapon for B2B Growth

As budgets tighten, partnerships emerge as a beacon for innovation and growth.

In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover:

  • Why partnerships are a key growth lever for B2B organizations
  • The hidden “planning tax” that derails partnerships – and how to dodge it   
  • The three layers of effective partnerships: production, distribution, and consumption
  • The rise of the “Chief Partnership Officer” and what it means for your organization
  • Cutting-edge metrics to prove your partnerships are pulling their weight

Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility.

Whether you’re a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships.

What You’ll Learn

  • How to manage a successful B2B partnership
  • What a modern partnership professional looks like   
  • How to measure partnerships
For full show notes and transcripts, visit

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