Listen Here | From Renegade Marketers Unite, Episode 414: Building a Dream B2B Marketing Team
What does it take to build a powerhouse B2B marketing team that can scale and succeed in today’s fast-paced world? In this episode, CMOs Marca Armstrong (Sensera Systems), Lesley Davis (Waggoner Engineering), and Isabelle Papoulias (BackBox) share their proven strategies for assembling and nurturing high-performing teams.
Key topics discussed include:
- Hiring for complementary skills to strengthen your team’s capabilities
- Nurturing internal talent to unlock potential and promote from within
- Aligning marketing efforts with business goals to drive strategic growth
- Balancing creativity with AI to stay relevant in the evolving marketing landscape
Tune in to learn how these marketing leaders are building teams that make a lasting impact
What You’ll Learn
- How 3 CMOs built and evolved their marketing teams
- How to establish team culture
- How to align metrics and performance
For full show notes and transcripts, visit
https://renegademarketing.com/podcast/