"Drew, my tech stack is taller than Taylor Swift's earnings, my team is buried under AI tools they barely understand, and my CEO just asked why we haven't created our 'Travis Kelce moment' with our enterprise software solution. Help!" lamented a metaphorical CMO from almost every B2B enterprise brand.

If this sounds familiar, let's grab a virtual coffee. You're caught in the classic trap of too much tech and too little strategy. Did you know Emperor penguins can dive up to 1800 feet deep for food? But here's the thing - they don't dive that deep just because they can. They dive with purpose, hunting only what they need.

So, my dear marketing penguins, it's time for my second installment of 25 ways B2B CMOs can cut through in 2025.

6. Tech Stack or Tech Snack?

Here's a radical thought: More tech doesn't equal better marketing. I recently watched a CMO slash their martech budget by 40%, and – plot twist – their results improved. Why? Because they stopped paying for tools that were about as useful as a chocolate teapot. Start by asking one simple question: "Is anyone actually getting value from this tool?"

7. AI Won't Replace Your Team (But AI-savvy Marketers Will)

If your team isn't comfortable with AI by now, you're already behind. But before you panic-buy every AI course on Udemy, remember this isn't about replacing humans – it's about supercharging them. One CMO I know started with a simple rule: Every team member had to automate one routine task per month.

8. Research at the Speed of Barbie's Box Office Success

AI-driven research tools can now deliver insights faster than you can say "statistical significance." Just remember: AI is your research assistant, not your replacement. One CMO learned this the hard way when their AI tool concluded that their target market was "everyone with a pulse." [If you’re unfamiliar with Evidenza, fix that. They’re delivering research 4x faster at ½ the cost.]

9. ChatBots That Don't Make You Want to Rage-Quit

Most chatbots have the personality of a DMV employee having a bad day. But the new generation of GenAI-powered bots? They're different. They learn, adapt, and actually help your customers (while gathering priceless data). For a look at this future, log into 1mind.ai and have a chat with Amanda.

10. Sales Enablement Gets Personal (Finally!)

Enough with the one-size-fits-all sales decks that put prospects into a coma. GenAI is transforming sales enablement from a content dump into a precision instrument. Your sales team gets personalized tools, prospects get relevant information, and everyone stays awake.

Technology should serve your strategy, not drown it. In 2025, success isn't about having the biggest tech stack or the most AI tools – it's about having the right ones and using them brilliantly.

Stay tuned for next week's installment of 25 Ways for CMOs to Cut Through in 2025. Spoiler alert: It won't involve dating a Kansas City Chief.

Written by Drew Neisser