Listen Here | From Renegade Thinkers Unite, Episode 43: Redefining Core Brand Values to Drive Customer Success

Core values undoubtedly determine the path of a brand. Companies that have a clear vision are likely to be more resistant to adversity than those that don’t. Denise Vu Broady, CMO at WorkForce Software, knows plenty about both core values and adversity. Having fled Vietnam as a child, Denise learned to become resilient by sticking to her roots while growing up in Richmond, Virginia. She learned in her post-graduate job quest that a strong foundation should be the backbone of any company.

When Denise arrived at WorkForce, she noticed that the core brand values had not be clearly defined.  Working with the leadership team, she made this her top priority. Needless to say, changing the heart and soul of the established international company was no easy feat. That didn’t stop Denise from helping to redefine WorkForce’s ideology from the inside out.

On this Renegade Thinkers Unite episode, Denise explains how she managed to help construct WorkForce’s values and drive its future success. 

For full show notes and transcripts, visit https://renegade.com/podcasts/