Reports
Research and resources built for B2B marketing leaders.
Report
Underground Recession: The Hidden Strain on B2B CMOs
Macro indicators may look fine, but CMOs feel a different story. Based on a survey of 121 B2B CMOs, this report captures the “underground recession” showing up inside orgs.
Report
Humans Outperform AI in Content Creation
We tested humans vs. AI (vs. hybrid) across 60 blog posts over ten weeks. Humans drove stronger performance — but AI’s speed makes collaboration hard to ignore.
Library
CMO Downloadables
Templates, tools, frameworks, and curated reads — organized into Career, Leadership, and Marketing Strategy.
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