Listen Here | From Renegade Marketers Unite, Episode 433: Marketing to Your CEO + CFO
How do marketers bridge the gap between bold creative ambition and the hard-nosed expectations of the C-suite? In this episode, Drew Neisser chats with Kay Moffett of Amplify, Katrina Klier of Sage Strategy Group, and Lakshmi Randall to uncover how CMOs can align marketing initiatives with business priorities while proving their value to their CEOs and CFOs.
In this episode:
You’ll also learn:
- Why anecdotal insights—or “anecdata”—can be as persuasive as hard metrics when proving marketing’s value.
- How consistent reporting can help CMOs build trust with the C-suite.
- The balancing act between short-term demand gen and long-term brand-building strategies.
Tune in and discover how to turn the C-suite into marketing’s biggest advocates!
For full show notes and transcripts, visit https://renegademarketing.com/podcast/