Listen Here | From Renegade Marketers Unite, Episode 472: AI’s Impact on B2B Marketing Strategy

There is no pause button on AI. Every day brings a fresh flood of tools, demos, predictions, and pressure to keep up. But what’s actually changing inside B2B marketing departments? What’s working, what’s still hype, and where should CMOs focus?

In this episode, Kevin Ruane (Precisely), Gary Sevounts (Simpplr), and Jeff Morgan (Elements) join Drew to wrestle with how AI is being tested, contained, and scaled inside their teams. They push on when an experiment becomes a mandate, how to keep stacks from turning into a pile of disconnected tools, and why clean data is the deciding factor. The message is clear: AI will not rescue weak strategy. But in the hands of disciplined marketers who are willing to rethink the rules, it changes how marketing runs.

In this episode:

• Kevin shares how an AI council and internal champions drive adoption across teams
• Gary explains AI as the pipeline’s central nervous system that tracks stage flow and triggers timely action
• Jeff breaks down SPARK, a Claude prompt framework that defines role, workflow, brand voice, rules, and KPIs

Plus:

• How to set AI goals and metrics your CEO will back
• Why data readiness is the first step to any AI win
• What skills and roles a marketing team needs to run AI safely
• When to graduate a pilot into a standard workflow

If you want to hear how CMOs are experimenting with AI and resetting the rules of engagement, this one’s for you!

For full show notes and transcripts, visit https://renegademarketing.com/podcast/